Business Opportunities - Personal Qualities for Success

Written by Steven Harold


The are two sides to business success. There isrepparttar business itself and there isrepparttar 137793 person(s) behindrepparttar 137794 business. Both of these sides need to have certain qualities ifrepparttar 137795 two sides are to come together to form a succesful whole. This article is aboutrepparttar 137796 necessary qualities thatrepparttar 137797 person(s) behindrepparttar 137798 business must have to stand a chance of success in any business opportunity.

Vision You must know what you want fromrepparttar 137799 business and where you wantrepparttar 137800 business to go. You must have a great imagination and be able to visualise where you wantrepparttar 137801 business to be in 6 weeks, 6 months and 6 years ahead.

Creativity You must have or be willing to develop a creative part in you. Just likerepparttar 137802 person hundreds of years ago who took some wood and shaped it into a wheel. You must be able to take something ordinary or that exists already and create something new and different from it.

Persistence Over and over again, if there is one personal attribute that makesrepparttar 137803 successful business person succeed it is persistence. When others call it a day, or give up completely it is persistence that makes a difference between a winner and an also ran.

Importance of Branding: What's in a Name?

Written by William King


Branding is perhapsrepparttar most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition inrepparttar 137739 world,repparttar 137740 name that identifies it to itself andrepparttar 137741 marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture." Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a soft-drink manufacturer? A brand provides a concrete descriptor to customers and competitors alike, a name for a product or service to distinguish it from anything else. Bob may run a hobby shop, but trying to advertise as "The hobby shop a guy named Bob runs downrepparttar 137742 street a ways" is financial suicide. Each customer will have to describerepparttar 137743 shop, who Bob is, and whatrepparttar 137744 shop does every time someone asks about it. This makesrepparttar 137745 process of recommending a good hobby shop too much work forrepparttar 137746 average customer, and far too much work for a user looking for hobby shops onrepparttar 137747 Internet. A customer looking up Bob's hobby shop will have an easier time of it if he or she knows to refer to it as "Bob's House of Hobbies," andrepparttar 137748 customer can then refer others to Bob's hobby shop by name, increasingrepparttar 137749 potential advertising exponentially. Developing a brand involves more than just picking a catchy name and placing an ad inrepparttar 137750 newspaper--a brand is more than a unique string of letters denoting a particular product; a successful brand is a mnemonic trigger that makes a consumer feel a certain way whenrepparttar 137751 brand is thought of. For those who drink cola-flavored soft drinks, which is more appealing on a hot day: a cold cola soda, or an ice-cold Coke? Coca-Cola has spent 100 years developing their particular brand of cola-flavored soda as a refreshing beverage and a seminal representation of a market segment. Coca-Cola has used a combination of direct marketing, give-away techniques, and multi-product cross-branding to achieve maximum brand recognition and visibility in not only its immediately competitive market, but in markets as diverse as Coca-Cola branded race cars and housewares.

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