It's very important to get your business name right. You may already have a business name but it's not too late to change it. Let's face it; big organisations change their business and product names all
time.I named my business Fairweather Associates when I started in 1993. However, when I attended networking events with my name badge on my lapel, people would ask - "Are you lawyers or accountants or architects?" They would come up with everything except what I actually did, which was Professional Speaking and Consulting.
I've retained Fairweather Associates for my business bank account; however, I'm much better know as - howtogetmoresales.com
Here are some things to think about when choosing your business name:
#1 Make it easy to remember - I met a lady from a graphic design business called - "Shout" - I'll always remember that on.
#2 Make it easy to pronounce. People feel uncomfortable if they phone you and pronounce your name incorrectly.
#3 Make it easy to spell
#4 Stir
customer's interest - make them want to ask more - Jones
Plumbers doesn't exactly do it. I met someone from - "Dynamic Plumbers" I had to ask - "What makes you "Dynamic"