Business Letters: You Can't Live Without Them!

How To Write Letters That Win was published in 1909 and demonstrates how to build business letters that command attention, stir desire, and bring orders. It will show you how to put personal touch into letter-handling inquiries, complaints, and collections. There are actual letters that have brought results included. The readers can see 247 vital pointers gathered from a study of 1200 actual letters.

Here a selection for you to read and put to use.

What is most important factor in transaction of your business? What medium plays greatest part in selling your goods, collecting your accounts, keeping, you in touch with other elements concerns and individuals-that make your business possible? Run your mind up and down essentials in your every day work and lay your mental finger upon one most indispensable.

You cant miss it. Its business letter.

The first claim on your attention each morning after you have hung up your hat and drawn a chair to your desk is mornings mail. You run through it and you are back again in hum of things. It has put you in touch with run of your own affairs, just as your morning paper has laid before you a mental picture of what world did yesterday.

Now you take your turn and you dispose of each of those letters as purposes and policy of your business dictate. Through medium of your replies and your own letters to others you buy and sell, you give directions, counsel and advice, you cover a thousand subjects-you play whole game of business over your own desk. And all through medium of business letter.

If there has been one development in past generation that has contributed more than any other to business growth it has been development of business letter. Letters-right letters-are no longer mere stereotyped paper mediums of solicitation and acknowledgment. They are living, breathing personalities, with all capabilities and characteristics of men behind them.

Forty years ago only letters that showed symptoms of red-blooded authorship were impassioned love missives and opinionated chronicles of statesmanship. Then someone, somewhere, conceived idea that human interest could be woven into a business letter as well as into a personal message, that a business letter, after all, was but a personal message and that it was possible to talk to a man a thousand miles away in same words that you would use if he sat beside your desk.

That discovery, developed, has of itself dissolved distance and placed inter-relationship of business men upon a basis of courtesy and intimacy that no other could accomplish. And more important, it has made possible transaction of an enormous bulk of business at an insignificant fraction of what personal handling of it would have cost. Eighty-five million dollars in sales made by one house last year entirely by mail-that is a specific example of results.

As possibilities of business letter have been realized, it has leaped all restricted boundaries of former usage. Today letter, right letter, remember-does whatever personal representative can do. It sells goods, collects money, adjusts complaints, carries on routine of business with all efficiency of individual behind it.

Can Message Board Marketing Work For You?

One of things that makes Internet fun is all message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two.

But message boards can be great for another reason: They’re a free, effective place to market your business. You spend nothing but your time, but you make valuable connections with potential customers, and get your name out to members and guests alike.

With a link to your website included in your signature, you also can generate traffic. And, if those links are visible to guests, and forum is indexed by search engines, those links may be counted by spiders and improve your ranking.

Naturally, there are rules to follow if you want to effectively add forums to your marketing arsenal.

First of all, choose wisely. Keeping up to date with forum happenings takes time, and you want to make most of it. So be sure you are posting on message boards that are visited by your prospects. You’ll also get most benefit from boards that allow you to put a link to your website in your signature, and that make those signatures visible to guests as well as members.

Your signature should contain a link to your site, as well as a tag line. Be careful not to be too pushy in your signature. A quiet link and your USP are more effective than a blatant ad.