Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go
extra mile" just to have chance to demonstrate their products to people in their own home. Why do you suppose they did that? Was it effective enough to make that extra effort? And what can we learn from it?
The reason why door-to-door demonstrations of yesterday worked so well is because it gave customer a chance to experience product. Humans are experiential in nature. That is, we understand world around us by experiencing it. So putting a product in our hands gives us that opportunity. We get to feel it, use it, and see how its application could benefit us.
Now nobody's telling you to go door-to-door like salesmen of old . . .
But what if you could achieve same results by illustrating its application with a verbal demonstration? What if you could provide a similar experience to your customers that was nearly as good as if they held it in their hands? Would you consider that a highly effective marketing tool? Can you imagine possibilities of being able to get people to experience your product without actually having to hold it in their hands?
This is where using Storylines come in . . .
Stories have been used for centuries to create experiences in order to teach, motivate, and instill values into us. Through stories we gain experiences we might normally never have. They allow us to see worlds we could only dream of, or may never even have dreamed of. Stories insite our senses, and trigger our emotions. They paint "pictures" for us and lead us to an understanding of things that are, often times, beyond our grasp.
But most of all, stories are master illustrators.
Can you see where this is leading?
Through a story, you can create a presentation that satisfies senses, produces right amount of motivation and emotion, and illustrates benefits of your products almost as well as if you rang a doorbell, got let inside and gave a face to face demonstration.
And no one has to wear out their shoes doing it either.
To illustrate how it's done . . .
First we'll create a scenario, then give a storyline example so you'll see it in action for yourself . . .
The beauty of Niche Marketing is that you can just about create a new market out of thin air. What you're about to witness is a Niche Market that was created where there was none before. But it doesn't matter if you create a niche from a story, or a story from a niche, because it works both ways.
Scenario: You're skimming through news blogs and you come across a clip about how there's a growing number of homes that are unable to get cable television piped in. The clip goes on to say that, in many of these cases, satellite reception doesn't work either because most live in highly wooded areas. It concludes by informing that neither cable companies nor satellite companies know exactly what to do and people are getting really frustrated about it.
So you scour web and find a solution that's already being marketed, though not very well. You read up about it and discover that there's a resellers program attached to it.
You join it and present it something like this . . .
Story Begins:
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Satellite and Cable Companies Can't Reach Everybody
Television certainly isn’t what it used to be. Today, through satellite and cable, you can bring in hundreds of channels in high definition that were once nonexistent, but now are just a click of your remote away. Up to 80% of all households have one or other type of network service set up in their homes, as old fashioned rabbit ears antenna goes way of rabbit test.
