Business card is an essential business communication tool in your cache to meet people and do networking. To be able to converse with someone and hand him your business card with a flash of smile can make a leap in connection to your business endeavor. Business card is key to extend personality of your business to multitudes in order to come up with a beneficial atmosphere.

A maverick is an independent person who will not go along with other members of a group (Oxford ESL Dictionary). This book provides priceless stories and insights from a maverick of business world; an exemplary business leader who prefers not to follow orthodox beliefs in business, nor be eaten by hyped up ideas of present. Instead, he chooses course of action that is appropriate for changing times.

The Maverick’s Way: New Old Thing

What is effective? This is question answered by maverick. He reconciles good things from both Old and New times, and focuses on what is really effective in confronting challenges of 21st century business dealings.

A maverick thinks outside of bed, knows that it pays to be daring, does not allow technology to tyrannize, finds strength in diversity, maintains balance and harmony among people, sets leadership by example, has a strong ethical base, and values employees and customers. A maverick knows his customers and believes strongly in his products. To a maverick, a company is a not just a big candy store. It is a living instrument with living human beings. It should have a HEART.

Keys to Leadership

The leader leads. He exercises critical judgment, which will have a great impact on his people.

The leader defines company. The leader’s responsibility is to explicitly present and advocate company’s purposes and goals.

The leader inspires. He gives sense and meaning to job. He makes his people realize, that beyond profit there is an underlying meaning, value, and deeper reason for work they do.

The leader should be evangelist. He should be able to exercise his influence, to sell values of ethical conduct.

The leader must see company as a coherent whole. He should be aware of diversity in company and bring this together to promote whole.

The leader must know that there is no better way to create a family in workplace than to encourage family at home. Harman International introduced anti-domestic violence program in company, which reinforces idea

that company cares.

The leader should never underestimate value of disciplined hard work.

The leader empowers subordinates to do their jobs. He should institute programs for guidance and training of his people. He should always keep lines of communication open.