I know you are thinking? That's crazy! It doesn't make any sense! I thought same thing, when I first heard this. But it all comes down to understanding how your body works.

By exercising 20 minutes a day average, you can reduce your craving for wrong kinds of foods that result from your life stresses. SO let's explore that concept of how body really works! Your body has two ways to create energy. Your body can turn fat into energy, or it can turn blood sugar, glucose, into energy. But it can't do both at same time. At any time, your body is either burning fat, or blood sugar. When your energy demand is low, your body burns fat. When you are walking, working at your desk, driving a car, and even sleeping - demand for energy is low so body is burning fat. But as soon as your activity levels increase - your body turns to blood sugar since fat cannot be converted into energy quickly enough.

Let's take an example. You are walking down street to bus stop (burning fat), and you see your bus start to close doors and ready to leave. You start running - and very quickly your heart rate and your breathing will increase, and your body will begin to burn blood sugar instead of fat. Constant strenuous exercise conditions your body to burn blood sugar, instead of fat. Wow! That is an eye-opener, isn't it?

The vast number of complaints I receive involve products marketed almost extensively via...

i) radio advertisements

ii) internet e-mail and advertising campaigns

iii) television infomercials

These products tend to be marketed by companies who do not have a regular presence in marketplace. These companies like to make this sound like a good thing (i.e., "exclusive T.V. offer!", and "this product is not available in any stores, so order now!"). However, opposite is generally case. Why? Selling via 'Net, T.V. or radio makes it very easy for manufacturer to...

a) avoid accountability to customer

b) continue to sell an inferior product to a receptive audience

To further outline issues, let's create an example scenario with fictitious companies "X" (which will sell its products in stores), and company "Y" (which sells online).

Suppose company "X" creates a new fat burner product with a full money back guarantee. They sell it in local marketplaces through well-known retailers. Suppose you come in to retailer and purchase that new fat burner. Four weeks later, in accordance with label guarantee, you bring empty bottle for a refund, feeling product didn't live up to your expectations.

A quality, customer focused retailer will refund your money right away, no questions asked (if they don't, make it clear you'll be taking your business elsewhere). That retailer will then demand their own refund from manufacturer.

What's my point here?...

1) Inferior quality products threaten local merchant's credibility, and their ability to do business with local audience. After all, no merchant who claims to have your best interests at heart while flogging an inferior product can stay in business for long.

2) It is impossible for any manufacturer to avoid accountability in local retail market. If a product yields too many refunds, local merchant will have to stop selling it. That's because that merchant needs your repeat business for his/her other products. If merchant does not treat you well, s/he loses risk of losing ALL your business. Regardless, bottom line is that local retailer has to stop ordering from manufacturer.

3) Products that generate lots of refund requests are much more work for retailer than ones that do not. Merchants will not carry such a product for long.

OK, now for other side of coin.

Suppose company "Y" creates a new fat burner (covered by a 100% money-back guarantee) and markets it via infomercials, radio ads, and Internet. Suppose "you" purchase product, and later try to get a refund when you find quality of product unsatisfactory. Here's where things get interesting...