Clearly define your business. The most successful business people know what they are in business for. They have one or two areas of specialty or expertise and they stick to what they’re good at. They avoid temptation to try to become everything to everybody. In many fields, specialists tend to do better than generalists and, in bookselling, it’s no different.

Have you created a niche market for yourself? Is your niche viable in your location/city/town/market? Are you best at what you do in your trading area? Do you stick to what you’re good at or do you stray from this when revenues are lean?

Mounting bills, a slow month or months, pressure to generate dollars to bottom line; it’s tempting to take on new work or do something in an area you don’t have a lot of experience. Unfortunately, this spreads our resources thin and can cause us to lose focus in our specific area of specialty. And, because we’re in an area that isn’t our strength, quality of our work may not be as good. This causes customer dissatisfaction which leads to lower repeat and referral business. It then becomes a vicious circle; we take on more work that falls outside our area of expertise because we need sales. We don’t execute at 100% and we lose a customer. Our sales continue to drop so we pick up more work. And so on.

Money - Money - and More Money

For over 20 years I have been fascinated with what it really takes to make a lot of money. I realized a long time ago that if someone else could do something or achieve something...then least that could happen was that I could copy what they did... and get a similar... or better result.

In my younger years, making Money was on top of my list so I became a very good student. But what I have discovered in my search is that it's not just people with college degrees or most potential who make most money.

For example, you and I both could probably name some people who we think are smarter than we are, yet who don't make as much money as we do. And we also could probably name some people who we think aren't as smart as we are, but who make more money.

I was VERY fortunate that I had desire to earn a lot of money...just as I hope you do. The reason I say that is because money is not hard to make if you understand how. But more than having just desire, I found a few mentors who really knew what making money was really all about; they were making millions, so I wanted to make millions.

As a matter of fact, I decided at age of 22... that I was going to be a millionaire! I had no idea how.... but I was going to listen to mentors and then do what they did.

Let me share with you a few simple things I learned that I think will help you on your quest for earning significantly more money. And since Street Kid part of me wants it simple and fast, everything I do is about getting results now, not in 6 months. So everything you learn from me, you will be able to apply immediately. So let's begin.

NO “SMARTS” REQUIRED

First and foremost...earning a lot of money is not reserved for smart people. It's reserved for people who do right things - spiritually, mentally and physically, that attract money.

One of first things you must understand is that internal belief you have about what you think you can earn, is not your true potential, but a conditioned 'belief' based on your past results and old mental conditioning.

And as a reminder from previous reports... your internal image and conditioning controls what you focus on, attract and see. If you are conditioned to make $35k a year, all you see are opportunities and jobs in line with that image and focus. If you are conditioned to earn $200k a year, then all you are focused on is things that are in line with that financial level.

There is an exact science to earning money that most people have never been taught. I'll give you an example of a couple of easy rules you must understand for earning money. Without understanding and applying these simple rules, you are working harder than you need to be.

I've been able to help many people significantly increase their financial intake and lifestyle by simply understanding and following information that follows...so here you go...