Bulk email, spam, and email marketing

Written by Steve Lillo


Bulk Email, Spam and Email Marketing

Excerpted from PlanetLink's Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com

This issue focuses onrepparttar effective use of email lists and bulk email for website and business promotion. Bulk email essentially consists of sendingrepparttar 132726 same message to some number of recipients atrepparttar 132727 same time. Spam is characterized as sending bulk mail to recipients whom you have had no prior contact or permission.

The issue of whether or not to send Spam can be summed up in three words - "don't do it." While it's not currently illegal under Federal law, (although sending bulk non-approved faxes is), it is generally not permitted by Internet Service Providers under their "terms of service" agreement (PlanetLink's terms of service can be found at http://www.planetlink.com/policy.html). Most ISPs will issue a warning onrepparttar 132728 first occurrence and cancel a client's service onrepparttar 132729 second. The reason for zero tolerance is that whilerepparttar 132730 responsible party can literally send millions of messages almost for free,repparttar 132731 costs associated with sending, delivering and receiving spam are incurred byrepparttar 132732 recipient whose time is spent processing unwanted mail as well asrepparttar 132733 ISPs that transport and store email. A recent European Commission report found thatrepparttar 132734 world wide cost is $9.36 billion per year.

The other reasons for not sending Spam arerepparttar 132735 impact it has onrepparttar 132736 reputation ofrepparttar 132737 company andrepparttar 132738 risk of interruption or cancellation of service. The other issue of importance for ISPs whose client's repeatedly send spam is that mail sent from their network can be blocked by other ISPs trying to stop spam from reaching their clients; potentially affecting thousands of customers. Under California Bus. & Prof. Code Section 17538.45, sending spam through a mail server based in California is illegal and allows for damages of $50 per message.



Tips for an effective Website

Written by Steve Lillo


Tips for an Effective Website

A successful website is something that everyone venturing intorepparttar new arena of Internet marketing and communications wants to have. Your website will often be a potential client’s first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn’t have just anyone design your company’s marketing materials or for that matter, prepare your tax statements. Similarly, it is important thatrepparttar 132724 person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site.

What does it really take to have your website be successful, and what are some ofrepparttar 132725 most important steps you can take to make that happen?

1. If you intend to have a unique domain name for your website, you must first check to see if it is available. You can check to see if a domain name is currently registered at http://www.internic.net.

2. Set a budget for your website. It is important to know how much you can spend on your project. In considering costs, remember that a website is a complex matrix of text and images and a professional execution is very important. As a generalization,repparttar 132726 larger your investment,repparttar 132727 greater your return. In order to spread your investment over time, you can also grow and expand your website gradually. Don’t forget to include costs for promotion and advertising.

3. Determinerepparttar 132728 purpose for your website andrepparttar 132729 intended results. Does this purpose supportrepparttar 132730 mission and vision for your company? The number of options and variables that are possible inrepparttar 132731 design of a website are virtually endless. Without a clear idea ofrepparttar 132732 purpose for your website, you may end up putting time, energy, and money into a project which doesn’t meet your needs. If you know in advancerepparttar 132733 results you intend to achieve, you will be better equipped to create a website which will achieve those results.

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