"Building your Business for Success in 2002."

Written by Paul Barrs

"Building your Business for Success in 2002."

By Paul Barrs. (c) 2001

It's a strange anomaly.

Most people who set out to start their own business, no matter what type, build it for failure, not success.

Crazy isn't it? But true.

The saddest part in all this, is that they don't even know that they are destined for failure long before their dreams shatter and break apart.

Statistics tell us that within 5 years of start up 90% of all small business will go under.

My personal experience shows me that 98% of all home based business will dorepparttar same.


Because they lackrepparttar 117897 fundamental skills, education and development to plan ahead, foreseerepparttar 117898 pitfalls, and capitalise on gains.

Here is a key secret to business success. It's "Easy to Do", it's also "Easy not to Do."

That applies to everything. It's easy to do a business plan. It's also easy not to do one.

It's easy to create a marketing plan, but it's also easy not to create one.

It's easy to pick uprepparttar 117899 phone and call a new potential customer; it's also easy not to do it.

That one thing will determine your success, or measure your failure.

However, on a brighter side, there are three specific things that you must focus on doing if your want to develop a powerhouse and dynamic business in 2002.

Those three things are:

1. Get potential customers to your business. 2. Get those same people to come back. 3. Get them to refer their friends, family and associates.

Sounds simple doesn't it?

It's aasy to do, it's also easy not to do. And if you're not consciously aware of this business reality, you're probably not doing these three things.

Let's look at them.

1. Get potential customers to your business.

It does not matter what your business, your product, or your services. Whether you are online or offline makes no difference. You absolutely must focus 50% of your time and energy on gaining new customer enquires. (Initially 80% if you are just starting)

Use every method available to you. Utilise every single resource. Study and learn what it takes to get people to call you, or visit your website, or mail you a form.

I know I'm pointing outrepparttar 117900 obvious, but if your head is stuck in product development, or management and accounting you won't be able to seerepparttar 117901 trees fromrepparttar 117902 forest.

Customers are your lifeblood. They are your bread and butter. They represent every reason why you go into business inrepparttar 117903 first place - to make money.

So get them and get them quick.

2. Get those same people to come back.

How To Ignite The Explosive Power of Questions Under Your Business!

Written by Mike Jones

In this article you will learn how to expose your business torepparttar full blast of questions. Beware! If this method is used effectively,repparttar 117896 results can be revolutionary! Can your business take it?

The power ofrepparttar 117897 human mind is incredible! How can you tap this awesome potential? By using questions. The brain responds every time to questions. Ask yourself a question and your brain automatically starts consideringrepparttar 117898 answer. Some answers come quickly -repparttar 117899 obvious ones. Others require pondering, concentration, thought! The results from questions that generate this kind of thinking can turn your business around, absolutely!

Take a lesson from those little mobile question factories - children! Listen in to a conversation between a little boy and his father: "Daddy what are you doing?" "I'm changingrepparttar 117900 tire ofrepparttar 117901 car." "Why?" "Because this one had a puncture." "What's a puncture?" "It's when something sharp like a nail cutsrepparttar 117902 tire so it goes flat." "Where didrepparttar 117903 nail come from?" "Some careless person must have left it lying inrepparttar 117904 road." "Why?" "Because some people are not very thoughtful of others." "Why?" "Maybe itsrepparttar 117905 way their parents raised them."

Now, do you notice how farrepparttar 117906 conversation has come? From fixing a punctured tire to analyzing parenting methods all within six questions! Yes, questions leadrepparttar 117907 brain into a vast array of subjects within a very short time.

English writer Rudyard Kipling wrote: "I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who."

That poem is a little gem. Let's apply it!

The 3 top explosive question devices:

WHY This isrepparttar 117908 Daddy of them all! "Why" screams for reasons. It can berepparttar 117909 most thought provoking question ofrepparttar 117910 six. Just keep on asking Why, Why, Why and see where you end up!

Examples: Why is my business not succeeding? Why is my site getting more traffic this month than last month? Why is that product selling well?

Reasons, reasons, reasons! After this type of analysis you are in a strong position to better success or avoid making repparttar 117911 same mistakes over and over.

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