Building websites using web templatesWritten by M.Mukesh
Gone are days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in form of ready to use website templates.So what are web templates? Well, to put it in a simple way, web templates are nothing but readymade web-pages that can be used to create websites in seconds! How you ask? Web templates act as html coded dummy web pages that contain model content. Now these templates can be edited with ease (to add content, graphics, logo, pictures etc) to create professional web pages in less time. How to edit web templates Now next possible question that arises is as how to edit web templates; isn’t it? That’s simple! Most web templates are editable and can be edited using popular html editors like FrontPage, DreamWeaver, GoLive and Photoshop. These html editors are easy to use and have a friendly interface. You need not be a pro to use them. Anyway in case anyone finds editing part difficult they can always go for template customization services that are provided by most web template providers. Are web templates really that green? As a matter of fact, web templates can really help you save up lots of money and time and best of all help you do professional work. Just imagine hiring a web designer to design your website. As most of you must be aware, a web designer can charge you anything between $50 to $200 for designing a single web-page! And then there is time factor. Usually web-designers take a minimum of 10 -15 days to complete a website. Here’s where web templates come to rescue. Using a web template to create a website would cost you anything around $20 - $40 and that’s not all; websites designed using web templates could be over within a day after editing and pasting graphics and will look professional too! So now it doesn’t take an extraordinary mind to figure out which is more lucrative.
| | The Next Marketing Tool: DesignWritten by Kyle Neath
Design sells. It’s something that all of us know, but few of us consciously acknowledge. There is an age old adage that warns people not to “judge books by their cover.” In other words, we shouldn’t judge people or products by their appearance. But this isn’t true in America. We do judge books by their cover – in fact we spend billions of dollars on products that have prettier “covers.”Many people are aware how easy it is to create a web page and put your business online, but you have to ask yourself: is it going to be enough? Sure, you can get all vitals of your business online and available for whole world to see, but will your visitors remember your site? Will they trust it? More importantly, will your site cause them to contact you after leaving web site? iPods, cargo pants and cell phones Oh my! What do these three items have in common you might ask? Design, of course. Back in 2001 Apple Computers unveiled their new offering to tech world: iPod. This smart looking little gadget was an MP3 player, one of thousands already on market. Against all odds, iPod has risen above its vast competition and become a common household term. What can we attribute to Apple’s success? The iPod did not offer any features that other MP3 players were already offering, except a sleek design, stunning advertising and Apple’s clever branding. Great design has obviously paid off for Apple. In first quarter since releasing iPod, Apple more than tripled its net profits and sold nearly 900,000 iPods! Some may even speculate to say that iPod has taken Apple from a failing company to leader in portable music. Old Navy started off as just another value clothing store spawned from successful Gap Inc. While this company had advantage of already having a multi-billion dollar brand backing it, it had no incentive for customers to actually buy clothes. Old Navy has since become one of leading clothing retailers in America becoming a multi-billion dollar brand on its own feet. Old Navy’s president, Jenny Ming, attributes this success to design. Old Navy has taken a new approach to advertising and clothing style relying on fresh, new design. It seems to have worked, attracting millions of customers to their cargo pants, PJ bottoms and fleece jackets.
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