Building eCommerce Websites that Work - Part 2

Written by Richard Keir

Copyright 2005 Richard Keir

Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some ofrepparttar basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are many ways to do business onrepparttar 140996 internet - and, not surprisingly, a lot of ways to both make and lose money. Mainly, I'm focusing on eCommerce sites intended to sell products of various kinds. Not every factor is going to apply to every site, but since a major failing of many internet entrepreneurs isrepparttar 140997 lack of multiple income streams, you'd do well to carefully consider all factors and apply them as needed in developing alternate revenue streams.

On examining your eCommerce web site, put some serious thought into how you can provide personal attention to each visitor. The idea here is a process of personalization through which each visitor, if they wish, can develop a unique experience of your site.

Provide options through whichrepparttar 140998 user can alter layout, colors, etc. Give customersrepparttar 140999 capability to create their own personal pages on your site. Perhaps offer a simple and easy to provide service to registered customers, such as free email accounts.

As well as building loyalty and stickiness, such features also build your customer database. Scripts are also available which will allow on-the-spot personalization based on responses to a series of questions. You can also use this kind of script to focus your sales message more tightly torepparttar 141000 user's expressed interests. This technique has been reported to substantially increase conversion rates.

Free services which can be provided on autopilot can be a virtually endless source of targeted customers. Everything from free email to blog hosting, opt-in list building to free advertising forums, all operate onrepparttar 141001 same principle as building a list through a newszine, white papers, free ebooks or whatever. In return for registration, e.g. name and confirmed email, you provide a service that your visitors desire. The exchange of value is critical. The more valuablerepparttar 141002 service that you offer,repparttar 141003 more willing people are to provide their information. Careful structuring can allow you to collect significant marketing information on your registered users which would allow well-targeted marketing campaigns.

Never lose track of a customer. Maintaining a database of customers with any of their prior purchases, interests, and so on, allows you to provide personalized purchase suggestions and special offers. The life-long value of a happy customer may be difficult to estimate accurately, but it's far easier to sell to existing customers than to be continuously forced to acquire new ones.

Even if you only have a single product now, you will eventually have expand your product line(s). Don't throw a buyer away. Stay in touch, offer information, occasionally recommend a high quality product you use and value. Build trust through value and quality. It's nearly impossible to over-emphasize this point. Look torepparttar 141004 long term and plan ahead. Every serious marketer needs to do this.

Let "Site Build It!" Be Your Internet Solution

Written by Bob Roy

98% of websites are NOT successful. You can be inrepparttar top 2% of all business sites. Your internet business solution is Site Build It (SBI) by Site Sell and drive visitors to your site.

My Story and Your Internet Business Solution

If you're like me when I was ready to get into an internet business I looked and looked. I sawrepparttar 140966 ads to get a website up and running in 15 minutes and get ready to make a ton of money quickly. Well, I thought aboutrepparttar 140967 old saying, "if it's too good...". And then I came across Site Sell and they seemed really genuine and also told me it takes some hard work but most of their websites end up inrepparttar 140968 top 3% of all internet website.

How To Succeed

If you have a site you want it to succeed, right? To succeed you needrepparttar 140969 right tools. SBI site owners SUCCEED and we can prove it, unlike those other sites. This can be your internet business solution. A recent study (February '05) showed that 62% of SBI sites are inrepparttar 140970 top 3% of all websites according to and Yes, can you believe it, 62% of all SBI sites made torepparttar 140971 top 3% of websites. Here'srepparttar 140972 proof

Site Build It(SBI) isrepparttar 140973 only complete package for novices like me but also for web masters. Everything from domain registration, hosting, key word searches, designing websites, shopping carts, C-T-P-M and much much more. This truly can be your internet business solution. Your internet business solution. Compare SBi with other big names in online business

C-T-P-M The Secret Weapon To Make You A Success

.. isrepparttar 140974 only proven way to drive visitors to your website and is atrepparttar 140975 core of SBI. Without visitors your website will just wither onrepparttar 140976 vine.

What is C-T-P-M? C-T-P-M = Content-Traffic-Pre sell-Monetization. These arerepparttar 140977 steps that are needed to make ANY website successful. And these arerepparttar 140978 stepsrepparttar 140979 SBIers take.

This Concept Is Important So Read on....

To make your internet business solution successful you first need customers to make that purchase. They will not makerepparttar 140980 purchase unless they are first pre-sold onrepparttar 140981 product or service. Today your internet visitors will need to trust you and to have that occur you need content (information) that is both reliable and trustworthy.

Content Is By Far The Right Way To Success

Today's internet customer needs to feel safe and get honest information. Without this they will quickly "CLICK" and leave your site. Most people who surf onrepparttar 140982 web are on a site for less than a minute. Think about your own surfing! Unless you see something that draws your attention or answers your question you will click off AND probably never return.

Cont'd on page 2 ==> © 2005
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