Building an Email Marketing List

Written by Megan Corwin

There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:

1) you can send one message to a large number of people 2) compared to traditional hard copy marketing it can be a lot less expensive 3) if you use a list management system you can get instant results like how many people openedrepparttar email and how many "click throughs" there were torepparttar 109553 links inrepparttar 109554 email

The most important part of an email campaign is having a list of qualified email addresses to send your marketing piece.

So just how are you supposed to get those email addresses? The best method is to have a sign up form on your website to capturerepparttar 109555 visitor's information. Here are some DOs and DON'Ts for creating a list for your online business.

DO: - Offer an incentive for them to give their email address. People usually won't give away their personal information unless they get something in return. Ideas for incentives include: a free report or guide, entry into a contest, product demo or samples, a complimentary consultation, etc.

Lifetime Email Addresses

Written by Stephen Cope

Email addresses

All email addresses haverepparttar form name@domain-name. The domain-name is a name that is registered onrepparttar 109552 Internet, by yourself or by another company. Today it is common for all companies to register their own domain name and so all email addressed to that company would be addressed to someone@company-domain-name. For individuals it is common today to userepparttar 109553 domain name of your email provider, usually your ISP ,andrepparttar 109554 email hasrepparttar 109555 form you@ISP-domain-name. So if your name is John Doe and you have an email account with Yahoo, then your email address would

Email Addresses and email accounts

An email address is not an email account! You can have an email address and not an email account, in which case you would use email forwarding to forwardrepparttar 109556 email to an address that had an account. Without an email account you cannot access or store email. Email accounts are always linked to email addresses butrepparttar 109557 addresses are not always linked to email accounts. Addresses can and often are linked to other addresses (email forwarding). As an analogy assume you live at No 9 bridge road (your address) and your house ( account) gets destroyed in a storm. You decide not to rebuildrepparttar 109558 old house; as it wasn't very stable anyway, and you move to a new house at 20 King street. In order to get mail that was addressed to 9 bridge road to come to 20 king street you go to post office and arrange for you mail to be re-directed. You can continue for this arrangement for as long as you want, normally until you have notified everyone ofrepparttar 109559 change of address, but if your willing to pay you can do it for a lifetime. Theme based or Personalised email addresses Many companies offer email addresses (many free) with unusual domain names. Like or They can be very amusing and very easy to remember but maybe not an address for a lifetime. Lifetime email addresses Many of us userepparttar 109560 email accounts that come, usually free, with our ISP (Internet Service Provider) account. The problem with these type of email accounts is that you loose them if you change ISP orrepparttar 109561 ISP closes. Changing ISP is very common, for cost reasons or because you move locations etc. Lifetime email addresses are a great idea just like lifetime phone numbers. Unfortunatelyrepparttar 109562 definition of a lifetime varies! Usually if you no longer subscribe torepparttar 109563 particular service your lifetime email address comes torepparttar 109564 end of its life! My idea of a lifetime email address is an address that stays with me until I cease to exist and notrepparttar 109565 email provider! So how do you get a lifetime email address? and what methods are used to provide them.

Purchase an email account separate from your ISP

There are many companies offering email accounts that you purchase and can keep and use for a Lifetime form anywhere inrepparttar 109566 world. Many offer a variety of domain names to chose from and various email service like email forwarding web mail etc. The problem with this type of arrangement all hinge aroundrepparttar 109567 fact that you don't controlrepparttar 109568 email address and therefore must continue to maintain an account with them, if not your lifetime email address is over! So why wouldn't you continue to maintain an account with them? There a many reasons for wanting to change, such as: * Price increases * Service is not of sufficient standard In effect they are little different from ISP email accounts, except that they are non-geographic.

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