Not so fast. As any merchant who's tried to take a bite out of Internet will tell you, turning a profit online is not as simple as throwing a few pages together. Professional Web sites cost big bucks for design, consultation, and upkeep. Either you have to hire a full-time editor or technician to manage your Web store, or you need to pay three-digit hourly rates to contract Web professionals. Then you have to face fees for Web hosting, broadband access, and IT maintenance.

Even after you expend all of this capital and launch your Web site, you're still not guaranteed anything. Your site will only be one among millions, if not billions. Yes, that's billions with a B again. The Internet, after all, is like a clear sky on a dark night. How can you expect a customer to pick your star out from among all of others that shimmer for their attention?

On Web you'll quickly learn that attracting your clientele-and building your Internet-based business-is just as tough as it was when you first started your brick-and-mortar shop. It takes smart investing, creative marketing, a little luck, and a lot more know-how.

What's great about business side of Web, however, is that your old-fashioned know-how translates quite well on Web. A great example is timeless merchant adage: "Location, location, location." This saying holds true on Web, too. You can place your store's site in a spot on Web where no one will discover you, or you could position it on a "busy corner" on Internet.

Selling is a tough job, and sometimes you may need to appear tough in order to get sale.

As a salesperson (whether in person or in print) you don’t have to appear to customer as being needy of sale. Many times, opposite can work quite effectively, that is, to make customer think of purchasing your product or service as a special privilege.

Here are a number of ways that you can “bully” customer into buying from you.

1. State that only a LIMITED number is available.

This is a commonly used technique to push customer over finish line. Presenting your offer as limited in quantity nudges prospect to act now since offer may not be available later. Companies that manufacture luxury line vehicles often use this technique by manufacturing only in small batches. Think of Harley Davidson motorcycles for example. Only a limited number is manufactured so as to keep price high.

A limited time offer works just as well, even though it is less compelling since buyer may still procrastinate depending on time window that is given. On other hand, a limited number offer may go at any time. This places a bit more pressure on prospective buyer.

2. Place pre-qualifications on prospect before they can buy.

Many business opportunity type offers normally indicate that company is looking for a “few top leaders” in a particular geographic area. You are then required to call and listen to a recorded message that will further ‘qualify’ you to work with company. In this way rejection is placed on side of customer not seller.

Another slant to this same technique is to simply state that this offer is not for everyone. And only a few special people will recognize offer for what it is. This of course appeals to person’s ego and pride. Again they are placed in defensive position not seller. They are ones on rope.

3. Show how most people will grab this offer.