Specializing as an executive resume writing service can bring greater income for both you and your clients. One perfect resume is easily worth hundreds of dollars to an executive seeking a five- or six-figure increase of salary. The drawback, of course, is that fewer people are seeking such resumes.

Start Up Costs and Financing Sources:

Under $500

Starting a professional writing service can be virtually free. The major expense is advertising. Personal savings, credit cards, friends, or family members are probably your best resources for financing. Bank or venture capital investments are unlikely in this volatile industry.

Pricing Guidelines for Service:

$50 to $300+ per resume Prices vary according to market and experience of provider. An executive resume writing service with a good reputation can command much higher prices.

Advertising and Marketing:

Advertise in help wanted sections of local newspapers.

Work with local colleges and technical schools. Their endorsements could mean big business for you. Also look near campuses for bulletin boards where you can place free advertisements. Laundromats, grocery stores, and banks are good sources of such bulletin boards.

Your web site will probably be largest source of customer orders. A professional web site that is easy to use will be immensely helpful.

Essential Equipment:

The most basic piece of equipment is a computer with a word processing software package installed. An Internet connection and high-quality printer will also be useful. While today's widespread Internet makes it possible to run a purely digital resume writing service, it is still customary to provide quality hard copies printed on elegant paper.

Income Potential:

$5,000 to $50,000

Working part time can produce a few thousand per year of extra income with virtually no overhead. A full-time venture can bring a very sizeable income.

Target Market:

Some of situations you might encounter are:

• People entering job market for first time
• People who are re-entering job market after an absense (maternity, etc.)
• Professionals seeking an executive resume writing service to move upward within company

Choosing right card is most important factor! This is an opportunity to make a real impression on your client. This is an opportunity to make them feel valued and appreciated. Sending a card with a picture of a rustic looking home to someone who just purchased a contemporary split level house is a wasted opportunity. Chances are card will be glanced at and then tossed aside.

A better choice for this client might be a postcard from a modern art museum slipped into a photo frame. This turns card into an actual gift that can be displayed or even framed and hung on wall.

This kind of customization is time consuming but effect on your client will pay off in referrals. The key is database segmentation and carefully compiled client records. Treating each client with care, as individuals, will help you grow your business. There are hundreds of ideas for creating "gifts" for your clients. Here are just a few examples to get your creative juices flowing.