Q: What is first thing you look for when you go to an advertiser's site? A: Information.

That's right: information. Whether it be information about product or information about producer, either way, you are looking for information. So, naturally, before that advertiser ever sent out that advertisement, he had to make sure that information was there for you to follow through with if he hoped to make a sale.

This means, in plain english, if you have a message to your customers that you want them to follow through with, you have to tell them what message is in simple terms. And then, if you want listener or reader to do something with that message, you have to explain it to them so that it is easy for them to understand and follow through with.

After all, what happens when you get to that advertiser's site and product is not there? Suppose you see a picture of product, but no information about how to purchase it? Would you buy it upon looking at first glance? In your busy day, would you look around website for a few minutes to try to figure out how to purchase it? Would you find an email address and write to advertiser and ask? Most people would not. Most potential customers would simply go to next site or next email if what they see from a first impression is not what they expect.

Suppose that message WAS there? Suppose you saw product, and you read about how great that product was and what it could do. Then, suppose you were really hyped up about that product, but could find no information about what to do in order to get that product for yourself. The advertiser just lost a sale. In about three or four weeks, you will go to your local shopping center and then you may see that product. Chances are, you will buy that product from them. But, advertiser who sold product to you will get nothing to support advertising dollars that they spent telling you about product.

If you own your own web site, and you spend quite a bit of time maintaining information on that website, then you understand frustration that comes with telling someone about a great book and having them buy it from another bookstore rather than you, so you can support your work. That's why making sure you give your potential recruits information they need is important. Most people, by nature, want to support something they believe in. If you don't offer them a way to do that, they won't.

Sheep follow herd blindly with their wallets open hoping someone else will will do their work for them. Jumping into newest multi-level marketing program will drain your wallet and your faith in humanity.

You're checking out internet marketing? Great! Just be sure to market what you're passionate about so you don't bail off ship at first sign of crashing waves and high winds. There will be obstacles and way to go through them is to be putting your time, energy and money into work you're passionate about.

Be smart. Don't join any program that hasn't been around and proven itself. There are a lot of programs popping up that look like you can join and make a lot of money from "spill factor." It's a myth. I've been on receiving end of that one and saw many others there with me. I even created a lot of spill and saw it go away a few months later.

Yes, you can make money from getting "spill," but people who really benefit are ones CREATING spill. Not receiversof spill. Like everything in life, fruits go to those who provide labor.

Would you rather receive benefits of being Bill Gates who created Microsoft or receive benefits of getting welfare because you signed up for program and chose not to work? (Which is same as signing up for a multi-level program that you don't do any work on building yourself). Forget money, which one is more satisfying to your soul?

Nothing against these programs, as with everything, 20% of people involved make 80% of money. That's true in every industry and yes, some people make a lot of money, but they work their butts off to get there. They deserve money they EARN.

If you're looking for a free ride, it aint gonna happen my friend. It takes commitment and a good work ethic to produce results no matter what you're doing.

A big problem with these programs is that almost everyone who jumps in is hoping to pay some cash in hopes of cashing out like they bought a lottery ticket.