The first thing that any potential customer, buyer, listener or recruit will look at is quality of message. So, when you start thinking of promoting your product, idea, thought or service or message, you have to think about how attractive that message is to general public.
Q: What is first thing you look for when you go to an advertiser's site? A: Information.
That's right: information. Whether it be information about product or information about producer, either way, you are looking for information. So, naturally, before that advertiser ever sent out that advertisement, he had to make sure that information was there for you to follow through with if he hoped to make a sale.
This means, in plain english, if you have a message to your customers that you want them to follow through with, you have to tell them what message is in simple terms. And then, if you want listener or reader to do something with that message, you have to explain it to them so that it is easy for them to understand and follow through with.
After all, what happens when you get to that advertiser's site and product is not there? Suppose you see a picture of product, but no information about how to purchase it? Would you buy it upon looking at first glance? In your busy day, would you look around website for a few minutes to try to figure out how to purchase it? Would you find an email address and write to advertiser and ask? Most people would not. Most potential customers would simply go to next site or next email if what they see from a first impression is not what they expect.
Suppose that message WAS there? Suppose you saw product, and you read about how great that product was and what it could do. Then, suppose you were really hyped up about that product, but could find no information about what to do in order to get that product for yourself. The advertiser just lost a sale. In about three or four weeks, you will go to your local shopping center and then you may see that product. Chances are, you will buy that product from them. But, advertiser who sold product to you will get nothing to support advertising dollars that they spent telling you about product.
If you own your own web site, and you spend quite a bit of time maintaining information on that website, then you understand frustration that comes with telling someone about a great book and having them buy it from another bookstore rather than you, so you can support your work. That's why making sure you give your potential recruits information they need is important. Most people, by nature, want to support something they believe in. If you don't offer them a way to do that, they won't.
So best way to get your message out is not only to have a message, but to be able to present that message in as simple of terms as possible, so that potential recruits have only minimal work to do for themselves in order to follow through.