Increasing shareholder value is the most important driver for organisations in modern business world. Shareholder value is built through growing profit and building confidence in organisation, which moves share prices upwards. Shareholders like this!

And employees of an organisation have a crucial part to play in both elements of this.

(c) 2005 by Andrew J. Morris

I have a bad habit of designing great websites, then letting them flounder for lack of promotion. It's not that I don't know how to promote a site, I just don't like doing it. I'd rather work on my next site than take time to promote an existing one.

I don't think I'm alone in this. There are lots of sites that promise to do promotion for you, so they must be targeting people like me. But most of those sites take a big fee to do one type of promotion, and we all know diversity is key to reaching a wide audience.

But I also suspect there are folks out there just opposite. People who love to promote, but hate day to day grind of content creation. Obviously, a partnership is called for -- but matching up builders with promoters seems a daunting task.

In any partnership there are issues of trust, compensation, accountability, and expectations. Working such a relationship over Internet makes it even harder. I'll be first to admit there is no perfect solution, but I think I have found a very good approach, which overcomes most of problems inherent in partner relationships.

I plan on using Google Adsense to reward my promoting-partner -- let's see how it works:

Google Adsense Program

Google lets webmasters earn money by placing ads on their websites. Google charges advertisers, matches ads to content of page ad appears on, and pays webmaster for each click ad receives. Naturally, they charge advertisers more than they pay webmasters, so Google makes a profit, webmaster earns money and advertisers get targeted traffic - a win-win-win situation.

The Partner Agreement