Having a business on internet is different than having a traditional marketing or sales business. When you operate a business from a store, one of traditional ways of establishing relationships with your customers is meet and greet method. You greet your customers in store and talk to them a bit and this helps build trust and establish yourself with customer. However, on internet, this method must be done completely different.
If you have a website through which you sell products of any kind, you must find a way to build relationships with your potential customers. One of most effective ways of doing this on web is by publishing your own ezine or newsletter.
Through your ezine you can keep your customers informed of any new products or information on your site. By doing this you keep prospects coming back to your site. Of course, you want to have an interesting and effective website, but that is another article. :)
When you start your ezine there are some guidelines you should follow.
*Do not make your newsletter one big ad for your product or business. Keep your readers updated about your products, but also provide other information.