A Brief Introduction To Link Popularity As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is number of links that point to your website as measured by search engines. In theory if your site has many sites linking to it then it is considered to be a valuable resource on particular topic so search engines will give it a higher ranking.
The Problem As with many rules/laws eventually people found a way to manipulate it. Sites were created solely to build link popularity of other sites. These sites are called ‘Link Farms’ and contributed to pollution of search engine results. They increased search engine rankings of many sites that did not deserve position they received.
Eventually search engines caught on to this deception and some such as Google adjusted their algorithms accordingly. Google now penalizes websites associated with Link Farms imposing penalties they deem appropriate based on site and scenario. Many people that felt effects of this penalization were fairly innocent, well that is if you consider ignorance to be an alibi. They simply did not know that what they were doing was wrong; some even paid for SEO services and were victims of bad services.
As search engines change their algorithms aiming to reduce fraudulent activities by webmasters, more and more ways are conceived to manipulate them, and so battle continues.
An Honest Link Building Strategy Getting quality links to your site from related resources is not always as easy as some make it sound. The key word here is ‘quality’. It is a very time consuming process and involves following steps:
* Search for quality sites that are related to yours. * Contact Webmaster of related site. * Wait for a response from them. * Swap links if response is positive.
There are also some automated methods of doing this that speed up process, however, I would not recommend any of them and hence won’t list them in this article.
So you have started your link building campaign and are hopefully seeing results. Now you say this is great but how can I make this process more efficient and effective without risking your good standings with search engines.
Here is solution.
The Smart Way To Increase Link Popularity. One thing webmasters are always looking for, and find hard to refuse, is good quality content. If you are knowledgeable on a particular topic that is related to your site, writing informative articles is a great way to gain your website additional link popularity. If you are reading this article and are not reading it on Li'l Engine SEO Resource then there is your proof.