Building Link Popularity

Written by Scott Buresh

What is Link Popularity? Link popularity is a criterion that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered byrepparttar increasingly popular Google, is now used in some form by 19 ofrepparttar 119385 top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it.

Directories It is important to note thatrepparttar 119386 sheer number of incoming links is not as important asrepparttar 119387 quality ofrepparttar 119388 sites that are doingrepparttar 119389 linking. The fastest way to get some quality incoming links is to get listings inrepparttar 119390 popular directories, such as Yahoo andrepparttar 119391 Open Directory Project. For business sites, Yahoo costs $299 per year (it is free for non-commercial sites, although it takes a while to get listed). The Open Directory is free for all sites that meet certain quality standards, but it sometimes takes a lot of follow-up inquiries to make sure your site gets listed. When listing your sites, try to get them inrepparttar 119392 highest-level category that is applicable to your site. For instance, if your company in Podunk Ohio ships wind chimes to consumers nationwide, make sure you submit torepparttar 119393 national "Wind Chime Dealers" category, notrepparttar 119394 "Retailers in Podunk, Ohio" category.

Finding Partners Once you have submitted your directory listings, you should look for other sites that might link to yours. Ideally,repparttar 119395 businesses that run these sites will be related to yours but will not be direct competitors. For example, if you had a site that sold supplies for swimming pools, it could be useful to your visitors if your site had a link to a swimming pool installer, and useful to his visitors to have a link back to your site. Since your offerings complement each other, neither of you are likely to lose business by exchanging links. You also have to find sites that show a propensity to link to others. Google is an excellent engine to use when looking for potential linking partners. Typing in keywords that you think your customers might use to find you, look for quality, well-ranked, non-competing sites that have "links" or "resources" pages, and objectively look to see if your site would fit withrepparttar 119396 other sites listed. If you think it is a possibility, make a note ofrepparttar 119397 site, includingrepparttar 119398 webmaster's address and something specific aboutrepparttar 119399 site you particularly liked. It is also very useful to look at each ofrepparttar 119400 sites on these "links" pages, as many of them might also be potential link partners. When you have found a good number of sites, add a link to each of them from a "links" page on your own site. It is important to do this before contactingrepparttar 119401 site owners, as they are much more likely to reciprocate if they see that you have already takenrepparttar 119402 trouble to link to them.

Building Link Popularity with Topical Articles

Written by Daria Goetsch

One ofrepparttar important factors in ranking high in search engine results is link popularity. It is not enough to just haverepparttar 119384 best website inrepparttar 119385 world--other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site.

How do I increase link popularity?

Building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity.

What arerepparttar 119386 benefits of writing articles? Think about it. If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites. With both methods you get a lot in return:

You build your content. More is better when it comes to site content.

You promote your website. With more keyword-rich text on more pages, you will increaserepparttar 119387 number of pages indexed byrepparttar 119388 search engines.

Other websites link back to your website content. Sites focused on related topics link back to you.

You receive a link back to your website fromrepparttar 119389 site you submittedrepparttar 119390 article to. Remember to include a link in all guest articles you submit.

You become an authority on your topic. Search engines reward sites with a larger number of inbound links from sites dealing with similar topics. What do I write articles about?

The saying goes "write about what you know." Sometimes it takes thinking in a creative way to openrepparttar 119391 door to a new route for link popularity success. Think of what your visitors might be looking for. Why do they come to your site? What can you help them with when they arrive on your website? Answer their questions about your topic. We all search to find information, so give them what they are looking for.

So what are they looking for? That is easy enough to find out. Review your web server logs to see what keywords and phrases your visitors are using when they find your site throughrepparttar 119392 search engines. Run your own searches using those keywords. What kinds of sites are returned inrepparttar 119393 search engine listings? Pay attention to visitor feedback. Know your visitors. Answerrepparttar 119394 questions they are asking, or even those questions they do not know yet to ask.

Most importantly, write because you have something to say. If inrepparttar 119395 process of building your content and inbound links, you benefit your readers with your content, allrepparttar 119396 better in terms of providing visitor satisfaction. This isrepparttar 119397 best reason to write, which isrepparttar 119398 way ofrepparttar 119399 web, to seek out and share information.

Where do you put articles?

On your site. The first and obvious answer is to put them on your site. After all, you have all this knowledge; why not share it with your visitors? You may want to create an Articles page on your site. This will give you a place to put your articles, and any new ones that you write. Make sure to add this new page into your site navigation, and especially to add it to your sitemap page. Add a link to your main articles page on your sitemap, and a link to each new article on your articles page, and you are on your way to having your good content indexed. Make sure your visitors andrepparttar 119400 search engine robots can find your new pages.

Adding article content not only answers your visitors' questions, it adds to your website. Your visitors will have a richer experience with your site when there is more content. Not only can they buyrepparttar 119401 widgets you are selling, but they can also learn more about how to select widgets, exciting news fromrepparttar 119402 world of widgets, and so on.

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