Building Internal Support

Written by Shawn Collins

So,repparttar boss has been reading all ofrepparttar 102606 great things about affiliate marketing, andrepparttar 102607 next thing you know, you've been anointed asrepparttar 102608 affiliate manager. You pick a solution provider and things are ready to roll, right?

Not exactly. If you are going to run a successful affiliate program, it is vital that you build internal support and it comes down to three basic tenets: activate, educate, and organize.

Activaterepparttar 102609 program Before you can manage your program, it has to exist. Your first move should be to make fast friends withrepparttar 102610 IT folks. They've got a lot of stuff on their plate, so if you hope to get proper attention duringrepparttar 102611 implementation process and afterrepparttar 102612 program has gone live, you'd better have an in with them.

They're people just like you and me… they get hungry inrepparttar 102613 middle ofrepparttar 102614 day. So offer to take them out to lunch to discuss your technical needs. You know how Milton Friedman said there is no such thing as a free lunch? Well that's not strictly true, especially when you're trying to get your program up and running.

You will also want to establish a rapport withrepparttar 102615 finance department. After all, they are going to be cuttingrepparttar 102616 checks to pay your affiliates. Whether it is asked of you or not, create an aggressive budget that covers commissions, service provider fees, education and marketing for your program. The finance crew does not like surprises.

And write up a detailed plan withrepparttar 102617 short and long term goals for your program. Just how are you going to produce all of those amazing results? What methods will you be using to market your program and acquire new affiliates? If you wantrepparttar 102618 VP of Marketing to take your program seriously, they have to be able to take you seriously.

Educate yourself and your co-workers Odds are thatrepparttar 102619 majority of people in your office do not have a clue about affiliate marketing. Byrepparttar 102620 way, how much do you know? One ofrepparttar 102621 best ways to learn about your affiliates is to become one yourself.

No excuses. Even if you don't know a thing about creating a Web site, you should create one. Domains are cheap these days and you can get free hosting all overrepparttar 102622 place. There are tons of free HTML tutorials available online, or you could use a WYSIWYG software like MS FrontPage to create your site without any knowledge of HTML.

Affiliate manager time savers

Written by Shawn Collins

What's wrong with all of you affiliate managers? True, it's essential to focus onrepparttar super affiliates, because they arerepparttar 102605 drivers of most ofrepparttar 102606 sales, leads, and clicks in affiliate marketing. But that doesn't mean that those affiliates who have not achieved super affiliate status should be treated as pariahs.

The plain fact is that very few affiliate managers are bothering withrepparttar 102607 majority of their affiliates. According to findings by affiliate metrix,repparttar 102608 top reason why affiliate managers neglect their affiliates is a lack of time. Affiliate managers do not plan to fail, rather they fail to plan. A little time management can translate into a lot of longevity for an affiliate program.

Who are your affiliates? The super affiliates are a finite group. You are already communicating with them, but you've got to shift your paradigm a bit and fit in ample time forrepparttar 102609 others, that critical mass of producers that will be with you from month to month. If you step one rung belowrepparttar 102610 super affiliates, you've gotrepparttar 102611 Up-and-Comers: targeted sites that do well enough with your program to generate multiple checks each year. With a little help, they could berepparttar 102612 next big thing in your program.

Also, you've got a large segment of Onesies: low traffic and low revenue sites that will earn one (maybe) check from you per year, hence their name. And lastly, you've gotrepparttar 102613 one's to avoid…repparttar 102614 Untouchables: banner farmers, under construction sites, no focus, no content, and no traffic sites.

Time can be on your side Sure, we all have time constraints, which results in our inevitable focus on building and maintaining relationships with our super affiliates. However, it's easy enough to create shortcuts for yourself, so that you can service all affiliates, without neglectingrepparttar 102615 top affiliates.

One habit of successful affiliate managers is to compile canned answers torepparttar 102616 frequently asked questions of their affiliates. Yes, these questions should be answered in your FAQ (frequently asked questions document), but ifrepparttar 102617 affiliates are asking you, they obviously do not knowrepparttar 102618 answer.

Every time an affiliate asks a question, write out a thoughtful answer to that affiliate. But never re-writerepparttar 102619 same answer twice. Instead, create a file in Notepad where you will house all of your eloquent answers. Saverepparttar 102620 file to your Desktop, andrepparttar 102621 next time you are asked a banal question about your program, don't hitrepparttar 102622 delete button, hit your answer page, copyrepparttar 102623 answer, and shoot it off torepparttar 102624 affiliate.

For starters, answerrepparttar 102625 following questions on your answer page:

·How can I join your program? ·When and how do I get paid? ·How do I get your affiliate links? ·Can I link to your from more than one site? ·How do I update my contact information?

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