Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.

Think of time spent surfing web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply compilation of topic-specific information in a single resource. The compilation of this information in itself is value.

These highly focused content sites can be great supplemental portals that are invaluable as a marketing tool for niche products. Niche portals help define expertise in a specific market segment, not to mention added benefit of providing valuable topic-specific links. The topic-centric portals also tend to achieve high search placement and will often provide advertisers high quality exposure, allowing webmasters opportunity to capitalize on their efforts.

What to put in topical portal?

ARTICLES Many article writers allow webmasters to republish their articles.

Search large article directories for quality topic-specific articles using keyword searches. The articles contained in these directories often allow publishers to freely reproduce article's contents as long as hyperlinks in article and article resource box remain intact.

Resource for finding articles for publication: GoArticles - http://www.goarticles.com

This article will provide you with 4 proven ways to increase subscribers to your newsfeed.

1. Use an RSS Auto-Discovery Tag

Embedding an RSS auto-discovery tag into your webpage can allow newsreaders to automatically detect you serve RSS newsfeeds. Web browsers such as Firefox and Safari now detect RSS automatically, and ask visitor if he or she wants to subscribe to your feed. This way, you don't have to push your RSS feed - web browser does it for you. Also, Yahoo search results will include an "Add to My Yahoo" link if you use an auto-discovery tag.

Global Syndication offers a tool that makes creating RSS auto-discovery tags a snap: http://www.globalsyndication.com/rss-autodiscovery-tag .

2. Submit Your Feed to RSS Directories

When people look for information on websites, they use a search engine such as Google. When they are looking for RSS newsfeeds, they go to an RSS directory. That is why it is vitally important to submit your newsfeed to as many directories as you can. Robin Good has published a definitive list of directories that you can submit to: http://www.masternewmedia.org/rss/top55/ .

If you are looking to save time with RSS directory submission process, Global Syndication can submit your feed to top 45 directories for under $10:

http://www.globalsyndication.com/directory-submit .

3. Create An RSS Landing Page