Building An Effective Furniture Sales Web Site

Written by Jim Ray

Web sites that feature products – especially furniture or other large items – require a careful balance of text and images to conveyrepparttar value of each product.

Let’s face it. Consumers like to see, feel, and “experience” a product before they make a purchase decision. If you can elicitrepparttar 138313 senses in your on-line presentation of an item, you will increase your chances of making a purchase tenfold.

In addition torepparttar 138314 basics of an effective web presence, such as complete contact information, a successful furniture sales web site will conveyrepparttar 138315 following:

* Credibility ofrepparttar 138316 merchant to provide any product available throughrepparttar 138317 site; * Dimensions, an invigorating text description, and multiple images for each product; * A replacement or repair policy inrepparttar 138318 event an item is damaged during shipping; * Delivery or shipping options, with pricing; * Customer testimonials from those who have shopped withrepparttar 138319 merchant; * Full payment options, preferably with telephone, on-line, and invoice credit/debit options.

Style and Navigation

Again, developing a successful furniture sales site depends onrepparttar 138320 web designer’s ability to elicitrepparttar 138321 senses through a careful combination of text and images. “Presentation” design elements, such as Flash and Java components, may be useful in establishing a professional, yet comfortable tone acrossrepparttar 138322 site.

Site navigation should be effortless and flow seamlessly throughoutrepparttar 138323 entire web site, including on pages that do not relate specifically to products. Subconsciously,repparttar 138324 site’s ease of use will affectrepparttar 138325 prospect-customer’s impression ofrepparttar 138326 merchant.

Content Elements

Asrepparttar 138327 saying goes, “a picture is worth a thousand words.” This is certainlyrepparttar 138328 case in on-line furniture sales.

Each product should include at least two unique photos, complete with thumbnail and enlarged versions, but may have as many as six. The goal here is to encouragerepparttar 138329 prospect-customer to become familiar withrepparttar 138330 product, to envisionrepparttar 138331 furniture in their home from all angles inrepparttar 138332 room.

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