Build The Path and They Will Come

Written by James D. Brausch

Your profit is directly related torepparttar amount of sales you generate. Your sales are directly related torepparttar 125063 number of visitors you get to your website. Your visitor traffic is directly related to your web presence. Your web presence isrepparttar 125064 quantity and quality of paths that lead to your website.

Therefore,repparttar 125065 most important thing you can do to increase your profit is to increaserepparttar 125066 quantity and quality of paths to your website. It is as simple as that.

Here are five good ways to build new paths starting today. All of these methods take time, butrepparttar 125067 time spent is a good investment. Our clients pay us to improve their web presence and these arerepparttar 125068 methods we use for our clients and for ourselves.

1. Link Exchange

If you don't already have a link directory on your site, create one today. This is one ofrepparttar 125069 easiest and most effective methods of improving your web presence and building new paths to your website. You simply find sites similar in topic to your own and offer to trade links withrepparttar 125070 webmaster of these sites. This is one ofrepparttar 125071 oldest and most effective methods of building new paths to your site.

2. Publish Your Own Newsletter

If you don't have your own newsletter, start one today. Have several links in your newsletter to different pages on your site including: your archive of past articles, a page to subscribe to your newsletter (for those who receive it from a friend), a page to unsubscribe, a page to submit articles, etc.

When you send out your newsletter, you will be reminding past visitors to visit again. You will also be providing them an easy path back to your site withrepparttar 125072 links in your newsletter.

You should also make a note in your newsletter that your articles are available to be printed in another newsletter or on another website for free as long as a link is included to your website (another path).

Why You Need an Add URL Page

Written by James D. Brausch

Exchanging links with sites of a similar topic isrepparttar most effective free form of advertising I have ever found. It really isrepparttar 125062 most direct way to improve your web presence. This isrepparttar 125063 nature ofrepparttar 125064 Internet... The more paths you have to your site,repparttar 125065 more traffic you will have. If you don't have a link exchange program, start one today.

What? You don't want links to other sites on your corporate or e-commerce site? No problem. I addressed that in another article called "A Tale of Two Sites". You can find it here:

Now that you have an active link exchange program, I can get on withrepparttar 125066 real topic of this article. I want to talk aboutrepparttar 125067 importance of having an "Add URL" page andrepparttar 125068 important elements of your own Add URL page.

What is an "Add URL" page? It is a page where you describe how you would like others to link to your site and invite them to submit a link to be listed on your site. Here is an example which illustrates most ofrepparttar 125069 points I'll make in this article:

It is a lot of work to get your first 200-300 inbound links to your site by finding and soliciting link exchanges from other sites. Once you do that work, you deserve a reward. Having an "Add URL" page like this one is part of your reward. After doing all that work, you will have enough traffic that you will start receiving link requests from your own "Add URL" page with no work to go find these sites. Pretty cool; huh?

Let's talk aboutrepparttar 125070 important elements of your "Add URL" page that will maximize its effectiveness:

1. Place a link to your Add URL page onrepparttar 125071 navigation bar that you use on every page of your site. This page is important enough to warrant it's own place on your navigation bar.

2. Make your link say "Add URL", not "Submit Site" or "Add Link" or anything else. Trust me on this. I have already performed all ofrepparttar 125072 click-thru analysis on every combination of words imaginable. You will receive your best response ifrepparttar 125073 links to your Add URL page userepparttar 125074 words "Add URL".

3. Atrepparttar 125075 top of your "Add URL" page, use your major keyword in a large heading. The major keyword forrepparttar 125076 example page is "Marketing". You'll notice that it says "Marketing Index - Add URL" in large type atrepparttar 125077 top ofrepparttar 125078 page. This will helprepparttar 125079 search engines know what your page is about. After some time, you'll start getting traffic directly to your "Add URL" page fromrepparttar 125080 search engines for phrases like " add url".

4. Next encourage your visitor to link to your site before requesting a link. You'll notice thatrepparttar 125081 example page starts right out with "First link to my site". Don't be tempted to start making your visitor jump through hoops to prove that they have already linked before going on. You want them to submit their link even if they don't immediately link to you. If everyone refused to provide a link beforerepparttar 125082 other site linked to them... well... no-one would ever link up; would they?

5. Guide them in how to link to your site, but leave it up to them to create a link of their own if they want. There are as many different kinds of webmasters as there are different kinds of people. You need to recognize that some are lazy and are only willing to copy/paste some code you provide... while others have a very specific format for links on their site and want to do everything for themselves.

6. For those who want to just copy/paste, provide them options... but not too many options. You will want about three text based links of varying lengths. You will then want at least two standard banner sizes. The two most common are: 468X60 pixels and 125X125 pixels. You may also want to create 120X60 and 88X31 smaller banners. Stick to these IAB standard sizes because many sites are laid out to require exactly these sizes. If you don't provide exactly these sizes,repparttar 125083 webmaster may pass you over for exchanging links.

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