Build SEO Links

Written by Joel Walsh

Many website owners and SEOs (search engine optimizers) believe that trading links isrepparttar most effective way to buildrepparttar 149750 hundreds of links necessary for good search-engine ranking. But there's another way to build links that deserves your attention: content distribution.

A time-honored way of getting one-way inbound links to your website is to distribute content, usually articles, for other websites to publish in exchange for a backlink. Most often,repparttar 149751 backlink is included in an "author's resource box," which is a brief "aboutrepparttar 149752 author" paragraph promotingrepparttar 149753 author's site.

Content distribution has usually been thought of as a website promotion strategy rather than an SEO or link-building strategy. But there are good reasons for adding content distribution to your SEO toolkit.

SEO Benefits of Distributing Content vs. Reciprocal Linking Alone

* Links come faster. You send an email with your article to a relevant website owner. That's it. No adding links to your site and then checking and re-checking for compliance. That means you can get more links fromrepparttar 149754 time and resources you spend on link-building.

* Links are not always available through reciprocal linking. Many website owners simply refuse to do reciprocal linking. Content distribution is one way to reach this large segment of website owners.

* Links are one-way. Many SEO experts believe that reciprocal links may be "dampened" byrepparttar 149755 search engines; i.e., they will not help you rank as high as one-way links. Of course, reciprocal links are still valuable, there's a just a question of how valuable they really are.

* Links per page are fewer. Many SEO experts believe thatrepparttar 149756 higherrepparttar 149757 number of links per page,repparttar 149758 less SEO value each link has. When a website publishes an article,repparttar 149759 author's backlink is oftenrepparttar 149760 only live link to another website on that page.

Distinct Non-SEO Benefits of Distributing Content

What makes content distribution a truly special method of link building is that it'srepparttar 149761 only method whererepparttar 149762 non-SEO benefits may even outweighrepparttar 149763 SEO benefits:

* Website building. If you create special content for your link-building campaign, you can publish it on your site. As a general rule,repparttar 149764 more content your site has,repparttar 149765 more search engine traffic it will receive. Just publishrepparttar 149766 article and get it indexed in search engines before distributing it, which should help you to outrank your republishers in search engines for that same content.

* Traffic generation. The links in distributed content generate traffic inrepparttar 149767 form of highly qualified leads: people who liked what you had to say. Distributing content gets you traffic even when it doesn't get you a link. If your article gets picked up by a large-circulation email newsletter, you will get a flood of highly qualified traffic.

* Authority. Distributing content isrepparttar 149768 only linking campaign method that can makerepparttar 149769 recipient website and its owners appear authoritative. There are thousands of internet gurus who owe their lucrative reputations entirely torepparttar 149770 articles they've distributed.

* Mindshare. Distributing articles isrepparttar 149771 only linking campaign method that can help you spread an idea. This makes article distribution invaluable for launching new products or services.

SEO Content Distribution Linking For Newbies

Written by Joel Walsh

The new buzz onrepparttar internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.

Newbie Myth 1: The "Duplicate content penalty."

Some webmasters worry that ifrepparttar 149749 content on their sites is suddenly on hundreds of other sites, search engines will inflict a "duplicate content penalty." Why is this concern unjustified?

* If this were true, every major newspaper and news portal website would now be de-indexed fromrepparttar 149750 search engines, since they all carry "duplicate content" fromrepparttar 149751 news wires such as

Reuters andrepparttar 149752 Associated Press.

* Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank.

* Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty.

True,repparttar 149753 first website to publish an article often seems to be favored by search engines, ranking higher forrepparttar 149754 same content in searches than higher-PageRank pages withrepparttar 149755 same content. Butrepparttar 149756 "duplicate" pages do show up inrepparttar 149757 search engine results, even if lower thanrepparttar 149758 original site. Meanwhile,repparttar 149759 reprint content has no effect onrepparttar 149760 ranking of a site's other pages.

The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of "copyright theft" penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect forrepparttar 149761 Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content.

Newbie Myth 2: The goal is to get in article clearinghouse websites.

There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include,, and

Many novice content-distributors are upset whenrepparttar 149762 article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. Butrepparttar 149763 point of distributing content to those websites is for other website owners to find your content and put it on their websites--not to get a backlink directly fromrepparttar 149764 clearinghouse website (though this is sometimes an unexpected bonus).

Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It's not a small amount of work. But there's no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you've written.

Myth 3: Any content will do.

Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high - quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you'll be handicapping yourself fromrepparttar 149765 start.

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