Build RelationshipsWritten by George Torok
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from book, “Secrets of Power Marketing: Promote Brand You”. It is first guide to personal marketing for non-marketers. We buy you, your company and your product - in that order. And when it comes down to choices we would rather buy from someone we know and like.How can you build relationships with your clients and prospects? Follows these examples. You will be pleasantly surprised with results. Say thank you Everyone wants to hear ‘thank you’. The easiest way to say thank you is verbally - but most powerful and memorable is with a hand written note. We receive so few hand written notes that we read them first and value them because we know you took time to write it personally. Say thank you to your clients for opportunity to work with them. Say thank you for considering you - even if they did not hire you. Look for opportunities to say thank you; thanks for lead, information, invitation, advice, idea, introduction, publishing your article,… Say Congratulations The cousin to ‘thank you’ is ‘congratulations’. Say, ‘Congratulations on becoming president of association’, ‘getting new job’, ‘appearing in paper’, ‘completing a successful project’, ‘volunteering for a charity’, ‘winning award’, ‘being nominated’, ‘expanding business’, ‘opening a new office’,.. This is a great way to make first contact with a prospect or key influencer. Always say it in a hand written note. Send postcards Open your mail. What do you find? Bills, junk, flyers, post card. What do you read first? I read post card to see whom it is from and from where? When you travel, (on business or vacation), send post cards to your important clients and prospects. Keep your message simple and sign your full name clearly. Even when you don’t travel use post cards to stay in touch, say thank you or congratulations. You could use postcards of a local attraction or print your own customized cards.
| | Increase Revenue by Giving Up ControlWritten by Sharron Senter
Why is it big businesses tend to have multiple sales channels such as third-party, b-to-b, retail and ecommerce, while small businesses usually have only one?I believe it has to do with control. Many small business owners have a difficult time letting others represent them. True, no one “gets job done like you.” However; you can only bill so many hours in a day or sell so many products in a week, and if increasing revenue is a priority for you, then you’ll need to extend availability of your services or products through others. Don’t misunderstand me. There’s nothing wrong with being a one-person-show. In fact, many entrepreneurs prefer this lifestyle. However, many others want to earn big business revenue, which usually comes with some sacrifice of control. Earn Big Business Revenue By Expanding Your Distribution. Almost any product or service we sell can be sold through a third-party, someone other than ourselves. In exchange, you give third-party a percentage of your earnings from business they bring you, or, sell them a product at a reduced rate and they make a profit through product margins. When you approach a company to sell your product or service, there needs be a win-win relationship. Prepare to discuss following: Where is revenue stream? What is compatibility of your third-party’s product line versus yours? How will you help third-party sell your product? In short, what’s “in it” for third-party? Suppose you’re a graphic artist and you personally make pitch to close every sale. Instead, expand your distribution by asking printers, specialty advertising companies and consultants to sell your services. Meet in advance to discuss most common design jobs, number of hours involved and what rates will be. Your third-party now pitches her newly available graphic design services (which are actually yours), you complete work, while third-party collects money and cuts you a check for 65% of profits. Who should I approach to expand my distribution? Perhaps you’re owner of a flower shop. Try approaching bridle boutiques, wedding planners or caterers and offer a 15% commission each time they sell one of your custom floral packages. Suppose you’re an accountant. You may think to yourself, “I provide a highly-specialized service. What third-party could possibly represent me?” There are partners out there for you! However, first, you must consider your customer’s perception of potential third-parties. If they perceive you offer a specialized service, then whomever you decide to partner with, must also be perceived this way. Therefore, it makes sense for you to partner with highly-specialized and regarded experts such as business consultants and attorneys. The most important element three of you have in common is that people come to you for expert advice. Therefore, when an attorney refers someone to you, this person already has a high regard for your services due to your association with their attorney.
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