Build Relationships

Written by George Torok


Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips fromrepparttar book, “Secrets of Power Marketing: Promote Brand You”. It isrepparttar 120859 first guide to personal marketing for non-marketers. We buy you, your company and your product - in that order. And when it comes down to choices we would rather buy from someone we know and like.

How can you buildrepparttar 120860 relationships with your clients and prospects? Follows these examples. You will be pleasantly surprised withrepparttar 120861 results.

Say thank you Everyone wants to hear ‘thank you’. The easiest way to say thank you is verbally - butrepparttar 120862 most powerful and memorable is with a hand written note. We receive so few hand written notes that we read them first and value them because we know you tookrepparttar 120863 time to write it personally. Say thank you to your clients forrepparttar 120864 opportunity to work with them. Say thank you for considering you - even if they did not hire you. Look for opportunities to say thank you; thanks forrepparttar 120865 lead, information, invitation, advice, idea, introduction, publishing your article,…

Say Congratulations The cousin to ‘thank you’ is ‘congratulations’. Say, ‘Congratulations on becoming president ofrepparttar 120866 association’, ‘gettingrepparttar 120867 new job’, ‘appearing inrepparttar 120868 paper’, ‘completing a successful project’, ‘volunteering for a charity’, ‘winningrepparttar 120869 award’, ‘being nominated’, ‘expandingrepparttar 120870 business’, ‘opening a new office’,.. This is a great way to make first contact with a prospect or key influencer. Always say it in a hand written note.

Send postcards Open your mail. What do you find? Bills, junk, flyers, post card. What do you read first? I readrepparttar 120871 post card to see whom it is from and from where? When you travel, (on business or vacation), send post cards to your important clients and prospects. Keep your message simple and sign your full name clearly. Even when you don’t travel use post cards to stay in touch, say thank you or congratulations. You could use postcards of a local attraction or print your own customized cards.

Increase Revenue by Giving Up Control

Written by Sharron Senter


Why is it big businesses tend to have multiple sales channels such as third-party, b-to-b, retail and ecommerce, while small businesses usually have only one?

I believe it has to do with control. Many small business owners have a difficult time letting others represent them. True, no one “getsrepparttar job done like you.” However; you can only bill so many hours in a day or sell so many products in a week, and if increasing revenue is a priority for you, then you’ll need to extendrepparttar 120858 availability of your services or products through others. Don’t misunderstand me. There’s nothing wrong with being a one-person-show. In fact, many entrepreneurs prefer this lifestyle. However, many others want to earn big business revenue, which usually comes with some sacrifice of control.

Earn Big Business Revenue By Expanding Your Distribution. Almost any product or service we sell can be sold through a third-party, someone other than ourselves. In exchange, you giverepparttar 120859 third-party a percentage of your earnings fromrepparttar 120860 business they bring you, or, sell them a product at a reduced rate and they make a profit through product margins. When you approach a company to sell your product or service, there needs be a win-win relationship. Prepare to discussrepparttar 120861 following: Where isrepparttar 120862 revenue stream? What isrepparttar 120863 compatibility of your third-party’s product line versus yours? How will you helprepparttar 120864 third-party sell your product? In short, what’s “in it” forrepparttar 120865 third-party?

Suppose you’re a graphic artist and you personally makerepparttar 120866 pitch to close every sale. Instead, expand your distribution by asking printers, specialty advertising companies and consultants to sell your services. Meet in advance to discussrepparttar 120867 most common design jobs,repparttar 120868 number of hours involved and whatrepparttar 120869 rates will be. Your third-party now pitches her newly available graphic design services (which are actually yours), you completerepparttar 120870 work, whilerepparttar 120871 third-party collectsrepparttar 120872 money and cuts you a check for 65% ofrepparttar 120873 profits.

Who should I approach to expand my distribution? Perhaps you’rerepparttar 120874 owner of a flower shop. Try approaching bridle boutiques, wedding planners or caterers and offer a 15% commission each time they sell one of your custom floral packages. Suppose you’re an accountant. You may think to yourself, “I provide a highly-specialized service. What third-party could possibly represent me?” There are partners out there for you! However, first, you must consider your customer’s perception of potential third-parties. If they perceive you offer a specialized service, then whomever you decide to partner with, must also be perceived this way. Therefore, it makes sense for you to partner with highly-specialized and regarded experts such as business consultants and attorneys. The most important elementrepparttar 120875 three of you have in common is that people come to you for expert advice. Therefore, when an attorney refers someone to you, this person already has a high regard for your services due to your association with their attorney.

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