Let's set
scene. You're in a packed stadium. It's
Olympics and you're watching
100-metre sprint. You're up in
nosebleed section and you see what resembles little "ants" stretching on
field as they prepare for their 10-second mad dash to
finish line. As
race is about to begin,
official hollers: "Ready? Set. Go!" And off they go, as fast as
wind, with
hopes of finishing first among a handful of equally talented competitors.But wait, "Ready? Set. Go!"? Is this phrase always correct? Should you always be "set" before you "go?"
The answer is: not always. Let's take a step back to understand this using an example.
Running a Business vs. Running a Race
Running a business (or running your life) is not entirely like running a race. In a business, you don't usually have to practice for months for something that lasts a mere 10 seconds. Business plans are more likely to have a longer shelf life (well, at least longer than 10 seconds, I'd hope!). Nor do businesses stand on a racing line with their competitors and wait for formal instructions to begin.
On
other hand, you do have to plan and practice in order to achieve success, whether you're a business builder or a sprinter. How else are these situations similar?
Similarities
Well, for one, competition is fierce. A business has other companies in its market. A person has other people in their expertise vying for
same opportunities and jobs. A runner has other athletes aiming for
gold.
Next, there is a common thread in terms of goals. A business wants to be
market leader and innovator. A person aims for
top in
class, to become
most knowledgeable or have a reputation for excellence. A runner's ultimate goal is
gold. In essence, all three aim for
top spot; to be number one in their field.
Lastly, motivation, inspiration and hard work are all requirements to succeed. I can't imagine a runner winning
race if he's never up early in
morning practicing. Nor will a business become number one in its industry if it doesn't have a clear vision or
necessary people to succeed. And a person will not become successful and well-respected if he only works during a full moon between
hours of 2 and 3 am. Okay, well maybe not that drastic, but you get my drift!
Differences
The most relevant distinction between businesses and athletes is
idea of false starts. Starting before
official whistle isn't allowed during races. In contrast, false starts are a common practice in
business world. No business starts at
same place, at
same time as their competitors. Rather, businesses are often light years ahead in terms of new products, services, or other innovative business practices. Then, of course,
competition will analyze
success and attempt to replicate it!
False Starts
Well, what if false starts were allowed during races? Would it be fair? Instead, what if there was a tradeoff:
runner can start 10 metres ahead of his competition but
catch is that he would only be allowed minimal training and planning beforehand. So, chances are,
sprinter won't be in as great of shape as his opponents. Is it fair now?
While we're not going to get into
ethical or legal issues with false starts, it raises an interesting point. What if, instead of: "Ready? Set. Go!", we had:
Ready? Go! Tweak!
What does this mean? What does it entail? And how will you be directly affected?
Let's understand
"Ready? Go! Tweak." concept a little more.
In almost all cases, it's better to start a race ahead of your opponents. When you're ahead, you have
breathing room to make mistakes and improve, while still remaining in
lead. But how do you actually start ahead of
pack? It's simple:
Go before you're set.
That's
whole concept of "Ready? Go! Tweak." summed up in a few words. It's
idea of going live with
best point-in-time information and also with
understanding of
potential risk of launching with reduced planning. You don't want to hang onto a project for too long since stalling could be far too damaging in
long run.
While we're not debating whether planning is necessary in order to succeed (there's no doubt it is), we need to discuss
extent of
planning required to succeed.
"I don't think about risks much. I just do what I want to do. If you gotta go, you gotta go." --Lillian Carter