Build Link Popularity The Smart Way

Written by Alec Duncan

A Brief Introduction To Link Popularity As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity isrepparttar number of links that point to your website as measured byrepparttar 119366 search engines. In theory if your site has many sites linking to it then it is considered to be a valuable resource onrepparttar 119367 particular topic sorepparttar 119368 search engines will give it a higher ranking.

The Problem As with many rules/laws eventually people found a way to manipulate it. Sites were created solely to buildrepparttar 119369 link popularity of other sites. These sites are called ‘Link Farms’ and contributed torepparttar 119370 pollution of search engine results. They increasedrepparttar 119371 search engine rankings of many sites that did not deserverepparttar 119372 position they received.

Eventuallyrepparttar 119373 search engines caught on to this deception and some such as Google adjusted their algorithms accordingly. Google now penalizes websites associated with Link Farms imposing penalties they deem appropriate based onrepparttar 119374 site andrepparttar 119375 scenario. Many people that feltrepparttar 119376 effects of this penalization were fairly innocent, well that is if you consider ignorance to be an alibi. They simply did not know that what they were doing was wrong; some even paid for SEO services and were victims of bad services.

Asrepparttar 119377 search engines change their algorithms aiming to reduce fraudulent activities by webmasters, more and more ways are conceived to manipulate them, and sorepparttar 119378 battle continues.

An Honest Link Building Strategy Getting quality links to your site from related resources is not always as easy as some make it sound. The key word here is ‘quality’. It is a very time consuming process and involvesrepparttar 119379 following steps:

* Search for quality sites that are related to yours. * Contactrepparttar 119380 Webmaster ofrepparttar 119381 related site. * Wait for a response from them. * Swap links ifrepparttar 119382 response is positive.

There are also some automated methods of doing this that speed uprepparttar 119383 process, however, I would not recommend any of them and hence won’t list them in this article.

So you have started your link building campaign and are hopefully seeingrepparttar 119384 results. Now you say this is great but how can I make this process more efficient and effective without risking your good standings withrepparttar 119385 search engines.

Here isrepparttar 119386 solution.

The Smart Way To Increase Link Popularity. One thing webmasters are always looking for, and find hard to refuse, is good quality content. If you are knowledgeable on a particular topic that is related to your site, writing informative articles is a great way to gain your website additional link popularity. If you are reading this article and are not reading it on Li'l Engine SEO Resource then there is your proof.

Do You Make These Link Building Mistakes ?

Written by Neil Stelling

Many people know that link building plays a vital part in high search engine rankings. But it must be done right. Otherwise, sites with fewer links will rank higher than yours ! How is that possible ? Let me explain.

Google made links important a couple years ago. They started to virtually ignore on-page factors (keyword density, title etc.) and focused almost exclusively on Links.

Google counts number of links to a web page (link popularity) and what those links say about a page (link reputation).

* Link Popularity and Link Reputation

So there's a common first mistake. Many people don't knowrepparttar difference between link popularity and link reputation. They think any link's good. Did you know that 20 links, withrepparttar 119365 hyperlink text containing your keyphrase, can outrank 50+ links without a keyphrase ?

note: keyphrase meansrepparttar 119366 words you want your page to rank high for e.g. if someone searches onrepparttar 119367 keyphrase 'email marketing' then you want most ofrepparttar 119368 links pointing at your page to say, 'email marketing' in their hypertext link.

Ever wondered why only your home page gets traffic ? People get links to their home page only, and don't even know they're making a mistake ! Google, in particular, sees a web site as a collection of individual pages, with each one ranking individually.

So, for example, if your home page gives info on 'email marketing', then you want lots of links saying, 'email marketing'. If one of your sub-pages gives info on 'email software' then that page needs its own set of links saying, 'email software'. Most people think any high ranking for their home page will automatically mean high ranking for other pages inrepparttar 119369 same web site. It doesn't. Each page ranks individually.

* Internal Link Structure

Link Building isn't just about external links. You needrepparttar 119370 right link structure within your own site. Many people makerepparttar 119371 mistake of using graphic navigation bars. Search Engines often can't even follow these links, so your sub- pages don't even get indexed. It's beyondrepparttar 119372 scope of this article to get into detail onrepparttar 119373 important internal linking structure, but you can make a good start by using text links instead of, or in addition to, graphical navigation links. Thenrepparttar 119374 search engines can follow your links.

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