Build Credibility with Expertise Lawrence Groves-July 2005

As an Investment Representative you’ve worked hard to build trust with your pension clients. Now, you can solidify that long term relationship with your expertise on one of greatest fears of small business retirement plan sponsors.

Next to an audit, nothing frightens retirement plan sponsors more than a notification letter from Dept of Labor regarding inadequacies in their responses on Form 5500 or 5500-EZ filing. Inadequacies that, if not corrected within 30 days of date of letter, would subject plan sponsor to substantial fines and penalties, not only from Dept of Labor but from IRS as well.

Following is a listing of most common filing errors that will generate a letter from Dept of Labor.

1. The Form 5500 Must Be Properly Signed And Dated Make sure that you have proper signatures by Employer and Plan Administrator and dates on Form 5500, Form 5500-EZ, and any attached schedules that require a signature (Schedules B: Actuary; P: Trustee; and Schedule SSA; Plan Administrator).

2. The Form 5550 Must Have The Proper EIN And Plan Number (PN) It is critical that Employer Identification Number (EIN) used to identify “plan sponsor” be same year to year when completing line 2b of Form 5500 or Form 5500EZ.

3. The Form 5500 Filing May Not Be For A Period Greater Than 12 Months Be certain time period entered in Part I of Form 5500 is not greater than twelve months. If plan is not reporting on a calendar year basis, then input twelve-month fiscal year period in spaces provided.

Bekham took kick. It went high in air, cutting it at a very peculiar angle, 46 eyes on field and thousands off field were fixed on rotating wonder. Ball takes a swirling loop and rest is history.

Some says it was air, some says it was ball who did trick. But history has given a name to this loop, “Bend it like Bekham .” Not many loop are famous like this.

Marketing strategists and marketing need to learn a lot from football, game .What was price of Bekham skill. Priceless! Similarly, Marketing general deliver and perform when emotions and expectation are touching bottom. That defines difference and worth of these super performers from mediocre. They keep their cool , eyes fixed on target regardless of tense situation around . They do unexpected which even their intense opponent do not expect it. Performers known when iron is red hot.

Football teaches marketer superiority of personnel, A-team playing with 10 player against 11 player will always be one down similar, a sales force superior in number to competitor will be for better.

There would always be a fight between quality and quantity. But as marketing Guru AL Rise say that marketing general never draft their strategy based on quality of personal . That is a risky bet and Erratic performance can divest best lay at plan.