You've just spent good money on your first business website. You have invested in search engine optimization, researched your keywords, bought paid inclusions. You have read every article promising unlimited success carried to your front door on
back of mouse clicks. You are confident that you've used every website traffic technique there is.And you're getting traffic, but it's not boosting business. So what's wrong?
Especially as a professional service provider, it is not enough to simply direct traffic - web surfers are extremely unlikely to purchase your services based on a single visit to your website. They will research, they will compare. They will only approach you once they have reason to trust you, and trust themselves for choosing you.
Your true website prospects are return visitors; for marketing purposes, everything else is background noise. Use these techniques to cut through that noise, by providing an online resource worthy of repeat traffic - a website that your clients will love:
Don't sell. Provide. It is important to understand that on Internet, user is in complete control of transaction: hard selling will not work, and will probably antagonize your prospects. Skip pitch, and instead build a website that serves as a true information resource.
Write and post articles that directly relate to your expertise - if you are a CPA, consider writing articles about financial planning or importance of tax records; a dentist might write articles about myths of gum care or differences between common filling types. Provide a public place where you answer questions of website users. Keep your website content rich and timely.
Write short and lean. Website users don't casually ease themselves into online reading: they want facts now and they don't want to spend a lot of time finding them. This means that your content must be written in a lean and compact style that can be quickly scanned by eye.
