Build A Website Your Clients Will LoveWritten by Robert Warren
You've just spent good money on your first business website. You have invested in search engine optimization, researched your keywords, bought paid inclusions. You have read every article promising unlimited success carried to your front door on back of mouse clicks. You are confident that you've used every website traffic technique there is.And you're getting traffic, but it's not boosting business. So what's wrong? Especially as a professional service provider, it is not enough to simply direct traffic - web surfers are extremely unlikely to purchase your services based on a single visit to your website. They will research, they will compare. They will only approach you once they have reason to trust you, and trust themselves for choosing you. Your true website prospects are return visitors; for marketing purposes, everything else is background noise. Use these techniques to cut through that noise, by providing an online resource worthy of repeat traffic - a website that your clients will love: Don't sell. Provide. It is important to understand that on Internet, user is in complete control of transaction: hard selling will not work, and will probably antagonize your prospects. Skip pitch, and instead build a website that serves as a true information resource. Write and post articles that directly relate to your expertise - if you are a CPA, consider writing articles about financial planning or importance of tax records; a dentist might write articles about myths of gum care or differences between common filling types. Provide a public place where you answer questions of website users. Keep your website content rich and timely. Write short and lean. Website users don't casually ease themselves into online reading: they want facts now and they don't want to spend a lot of time finding them. This means that your content must be written in a lean and compact style that can be quickly scanned by eye.
| | Site Submission Refresher ChecklistWritten by Joelene Wickens Orlando
Let’s talk about why search engine placement is important and to help you evaluate how well your website is actually doing based on your previous submissions. First of all, site submission is process of implementing your site to a search engine or a number of search engines. Generally there is a form that you complete telling search engine’s spider to visit and index site you are submitting. Submitting your site to various search engines greatly improves likelihood that it will appear in search results when people are surfing looking for specific information such as yours. The question is, how do you know when it’s time to re-submit to those same search engines and why you should consider doing so. Even if your site has been submitted and it’s been out there for a while, there are instances where you may need to resubmit again. Especially if you’ve made changes to your actual web site, any pages within that website, content changes and if you’re looking for an improved ranking for your site would qualify for resubmitting. To get best possible results for your website in terms of submitting and getting attention that it deserves, follow through this refresher checklist to see if you’re on target. Are you optimized? Before you even consider submitting your site to various search engines, your website should be fully optimized. What that means is that every search engine has their own criteria and formula in how websites get ranked. In order to optimize and propel success of your site when it’s submitted, you need to look at your site’s HTML code or modify your site’s HTML before you submit. What’s even more important is to get all information from each search engine you plan to submit to and fully understand as well as comply to every demand they require before you resubmit your website is way to guarantee a successful submission. No short cuts or half-baked efforts are acceptable. Still not sure exactly what optimization is all about? Click here to get more solid facts about optimization. How and where do I submit?
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