Build A Website Your Clients Will Love

Written by Robert Warren



You've just spent good money on your first business website. You have invested in search engine optimization, researched your keywords, bought paid inclusions. You have read every article promising unlimited success carried to your front door onrepparttar back of mouse clicks. You are confident that you've used every website traffic technique there is.

And you're getting traffic, but it's not boosting business. So what's wrong?

Especially as a professional service provider, it is not enough to simply direct traffic - web surfers are extremely unlikely to purchase your services based on a single visit to your website. They will research, they will compare. They will only approach you once they have reason to trust you, and trust themselves for choosing you.

Your true website prospects arerepparttar 127936 return visitors; for marketing purposes, everything else is background noise. Use these techniques to cut through that noise, by providing an online resource worthy of repeat traffic - a website that your clients will love:

Don't sell. Provide. It is important to understand that onrepparttar 127937 Internet,repparttar 127938 user is in complete control ofrepparttar 127939 transaction: hard selling will not work, and will probably antagonize your prospects. Skiprepparttar 127940 pitch, and instead build a website that serves as a true information resource.

Write and post articles that directly relate to your expertise - if you are a CPA, consider writing articles about financial planning orrepparttar 127941 importance of tax records; a dentist might write articles aboutrepparttar 127942 myths of gum care orrepparttar 127943 differences between common filling types. Provide a public place where you answerrepparttar 127944 questions of website users. Keep your website content rich and timely.

Write short and lean. Website users don't casually ease themselves into online reading: they wantrepparttar 127945 facts now and they don't want to spend a lot of time finding them. This means that your content must be written in a lean and compact style that can be quickly scanned byrepparttar 127946 eye.

Site Submission Refresher Checklist

Written by Joelene Wickens Orlando


Letís talk about why search engine placement is important and to help you evaluate how well your website is actually doing based on your previous submissions. First of all, site submission isrepparttar process of implementing your site to a search engine or a number of search engines. Generally there is a form that you complete tellingrepparttar 127935 search engineís spider to visit and indexrepparttar 127936 site you are submitting. Submitting your site to various search engines greatly improvesrepparttar 127937 likelihood that it will appear inrepparttar 127938 search results when people are surfing looking for specific information such as yours. The question is, how do you know when itís time to re-submit to those same search engines and why you should consider doing so.

Even if your site has been submitted and itís been out there for a while, there are instances where you may need to resubmit again. Especially if youíve made changes to your actual web site, any pages within that website, content changes and if youíre looking for an improved ranking for your site would qualify for resubmitting. To getrepparttar 127939 best possible results for your website in terms of submitting and gettingrepparttar 127940 attention that it deserves, follow through this refresher checklist to see if youíre on target.

Are you optimized?

Before you even consider submitting your site to various search engines, your website should be fully optimized. What that means is that every search engine has their own criteria and formula in how websites get ranked. In order to optimize and propelrepparttar 127941 success of your site when itís submitted, you need to look at your siteís HTML code or modify your siteís HTML before you submit. Whatís even more important is to get allrepparttar 127942 information from each search engine you plan to submit to and fully understand as well as comply to every demand they require before you resubmit your website is repparttar 127943 way to guarantee a successful submission. No short cuts or half-baked efforts are acceptable.

Still not sure exactly what optimization is all about? Click here to get more solid facts about optimization.

How and where do I submit?

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