Budding Metamorphosis of Variable Data Printing Written by Maricon Williams
It took several years for variable data printing to be accepted and recognized as one of greatest attributes that printing industry has. Its development happened gradually. Nevertheless, rewards are so influential in sense that its maturation was greatly appreciated.
Recently, TrendWatch Graphic Arts conducted a study about variable data printing in connection with viable sales opportunity for commercial printers. According to study, 14% of commercial and quick printers see variable data printing as a sales opportunity for their businesses. On other hand, 15% of all magazine publishing respondents and 22% of catalog publishing respondents said that they currently implement some variable data printing into their production.
Other notable facts from said research are following: COMMERCIAL PRINTERS: 13% of all respondents see variable data printing as a sales opportunity for their businesses; while 14% of commercial/quick printers, 9% of trade shops and 27% of digital printers see variable data printing as a sales opportunity. CREATIVE PROFESSIONALS: 5% of all creatives see variable data printing as a top sales opportunity for their businesses, while 2% of graphic design firms, 7% of ad agencies, 9% of corporate designers, and 2% of commercial photographers see variable data printing as a top sales opportunity. CONSUMER PRODUCT COMPANIES: 6% of all CPCs see "1:1 personalized packaging" as a sales opportunity, as do 5% of CPCs printing flexo, 7% of CPCs printing offset, 8% of CPCs printing gravure, and 9% of CPCs printing digital.
Variable Data Printing’s Cutting-EdgeWritten by Maricon Williams
Advanced printing technology makes us forget difficulties and struggling moments in connection with our printing needs. Before, we worry too much about quality of print that we will be getting. This is because we entertain so many doubts and apprehensions about printers, materials and time. However, with birth of advanced printing technology, printing was made easy, reliable and affordable to everyone’s content.
Nowadays, printers and printing presses are more confident with their printing jobs. They are positive that they will be meeting every customer’s demand. On other hand, compatibility with other printing materials is no longer a bother. In addition, need to waste long and tedious hours just to guarantee quality of our resultant printing materials is already stricken out of our system because our latest technology can guarantee efficiency and fast turnaround.
One of remarkable breakthroughs introduced by our latest technology is variable data printing. Variable information printing, personalized printing, database publishing or more popularly known as variable data printing is utilized to customize each document within a run of digital printing. This type of printing is oftentimes resorted to by advertisers and marketing people to effectuate a custom-tailored marketing or advertising material. The customized results are comparable to output of exorbitant offset printing.