Browser "Safe" Fonts

Written by Shruti Gupta


Browser "Safe" Fonts By Shruti Gupta

Fonts make a big difference torepparttar look and experience ofrepparttar 132405 website. Usage of fonts requires sense of aesthetics and discretion. We haverepparttar 132406 liberty to use any font we want in an image but when we specifyrepparttar 132407 fonts forrepparttar 132408 text on a web page, we need to ensure that we use only 'browser safe" fonts.

Browsers support TrueType fonts and all operating systems come with sets of standard TrueType fonts that have been preinstalled. These preinstalled TrueType fonts are what we can say are "browser safe" fonts.

My recommendation is to specify at least three fonts fromrepparttar 132409 following list inrepparttar 132410 stylesheet. Out ofrepparttar 132411 three fonts specified, make sure that at least one of them is available in Macintosh and one for Windows. Also, please remember that multi-word font names should be in quotes (example "Times New Roman").

So, here is a list of fonts that are preinstalled in Windows and Macintosh computers as they come out ofrepparttar 132412 box.

Windows OS •Arial (Bold, Italic, Bold Italic) •Arial Black •Comic Sans (Bold) •Courier New (Bold, Italic, Bold Italic) •Franklin Gothic Medium (Italic) – as of Windows XP •Georgia (Bold, Italic, Bold Italic) •Impact •Lucida Console •Lucida Sans Unicode •Marlett •MS Sans Serif – as of Windows XP •Palatino Linotype (Bold, Italic, Bold Italic) •Symbol •Tahoma (Bold) •Times New Roman (Bold, Italic, Bold Italic) •Trebuchet (Bold, Italic, Bold Italic) •Verdana (Bold, Italic, Bold Italic) •Webdings

Mac OS •American Typewriter (Bold) •Andale Mono – Only installed in OS X if Classic is installed •Apple Chancery

Design your site for traffic in 2005

Written by Elizabeth McGee


What better way to startrepparttar new year than with more traffic to your web site. Web traffic is a critical part of your internet business and it is imperative that you design it to bring yourepparttar 132403 most amount of traffic possible.

Designing your site for traffic includes offering good content, easy navigation and a logical flow. Additionally you must also build your site to draw traffic fromrepparttar 132404 search engines because if you can obtain high search engine ranking, you can enjoy free traffic.

It's important to note, however that good ranking won't do you much good without a well designed site and a well designed site can't bring you visitors if no one knows it's there. Both high ranking and good design need to work together. How do we pull all this together? Let's take a look.

-A word about Design-

A huge mistake I see many website owners make is that they get caught up in making their site cute. They loverepparttar 132405 little animations, buttons and dramatic backgrounds. What they fail to consider is that these things are worthless if you don't offer good content, easy navigation and a logical flow.

First of all don't try to be everything to everyone. Design your site around a theme, preferably a niche theme. Don't confuse your readers with links all overrepparttar 132406 page. Design a logical flow. Lead your viewers to where you would like them to go. Leave plenty of white space and keep your pages organized. Clearly state atrepparttar 132407 top of your pages what you are about and what you would like your viewers to do.

Secondly, I don't recommend pop-ups. I find thatrepparttar 132408 majority of internet users find them annoying. The demand for pop-up blockers is a good indication that viewers don't want to see them.

Thirdly, offer good content. Provide information on your site that will help viewers solve a problem. Offer information that they might not get elsewhere. Write reviews regarding your products. Write newsletters and articles and most importantly offer something of value for free. Give your viewers a reason to come back. It will also build trust in you.

-Traffic builders-

Good search engine ranking can bring lots of visitors to your site. It often takes a few months to rank well butrepparttar 132409 payoff is lots of qualified traffic. While it's not practical to depend solely on search engines for traffic it can complement your other advertising campaigns nicely. Aiming for high search engine placement is always a plus.

Keep these in mind when developing your site forrepparttar 132410 search engines:

- Domain names Choose a domain name that has your site keywords in it. For example, if you're a site about pet care, try to include repparttar 132411 words "pet care" or words related to pet care in your domain name if you can.

- keywords Keywords require research and there are several tools to help you out in this area. Here are my favorites:

http://inventory.overture.com/d/searchinventory/suggestion/ http://www.digitalpoint.com/tools/suggestion/

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