Brochure Printing IdeasWritten by Mart Gil Abareta
Brochures are usually designed to promote a business or company to its possible clients or customers. If you are just starting your own business or company, try to look at possibilities of developing a compelling brochure to highlight your products and services. There are lots of brochure printing companies online that can assist you in production of your desired brochures. Whether you want a glossy or matte finish, in full color or black and white, you can have them online.
There are also various considerations in brochure printing. Initially, you have to decide if you are going to create your brochures by yourself or through aid of a professional printing company. You might agree with me that when you are going to print large volumes of brochures, having a back-up through a printer is a must. Through its printing services, you can definitely save time and money, and it will certainly help you all throughout printing process.
In addition, your printing company will help you select right colors, photos, papers and designs for your brochures. For your information, colors and photos are very important in design process. They also speak a lot in your brochures thus, a careful selection of those that will be incorporated in it is necessary. Your choice of design must reflect nature of information that will be offered. The paper type is also important because it will also make one big difference in your brochures.
Find The Goldmine Within Your BusinessWritten by Joy Gendusa
Doing a current customer breakdown can help you find goldmine within your business by determining who you should be targeting in your marketing efforts in future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what heck am I talking about?
You probably already have some great customers, probably not as many as you would like though. So how do you go about finding more of kind of customers that make opening your doors worthwhile every day? The first step is to find out everything you can about customers that you do have. Here’s how to start:
1. Get Accurate Sales Numbers - How do you determine what a "good customer" is? More than likely it is a loyal customer who keeps coming back to spend money with your business. This is why first step you take should be to determine how many sales each customer has and what total income each customer has provided you.
2. Decide What You Consider "Good" - Is your product or service a one shot deal? Or can your customers come back again and again? If they can come back, you'll want to find out their average order or purchase size in a dollar amount and also how many times they've purchased... You'll see that they'll fall into categories. Maybe 10% are big spenders but 30% purchase consistently. Obviously this will vary depending on what type of business you have. If you sell a product or service where it is unlikely your customer will need you again, figure out what range of purchase size makes up most of your income. It really varies from business to business. For instance, if you're a Realtor you may sell many more homes between 100 and 200 thousand, but most of your actual income came from one giant purchase... Maybe a 2 million dollar home... You don't want to ignore your bread and butter. In this case, I would recommend marketing to “bread and butter” public. So you see, you really need to evaluate your industry.