Brochure Designing TipsWritten by Paul Hood
“Don’t forget to remember me.” In today’s hustle and bustle world, making people remember is very important and it is a must to have something that they will remember you by. The competition is fierce making it necessary to have all possible avenues explored and tools utilized. Making right choice is vital for one’s success. The use of brochures is an effective way of promoting your business. They serve as a tool for communication between you and reader, giving them an idea of what it is that you have to offer. But a poorly designed brochure will only prove to be a waste of time, money and a lot of paper. A well-designed brochure, on other hand, is a formidable weapon in today’s cutthroat market. Creating right one is required for successful promotion of your company. The first thing to do is to ask yourself what it is that you want to relay to your target reader. Your brochure should be tailor-made for your intended audience for them to be able to relate to what you are trying to say. Think of it as giving your Pop a pant and not a skirt. Next would be layout of brochure itself. This aspect requires good planning. You need to have a good cover page that includes information like name of your company as well as a photo or other information that you may deem important. People are likely to read more if reading material is attractive. Moreover, sentences included in body must be straightforward. There is no need for fancy words but just a direct to point narrative with use of powerful words that ought to capture reader’s attention. Proofreading will also have to be done to avoid occurrence of misspelled words and wrong grammars. It certainly is not attractive for a brochure to have incorrect words and sentences.
| | Digital Camera Product ReviewWritten by Jem
The Konica Minolta Maxxum 7D, priced at $1,599 (body only), is Konica Minolta’s bet for high-end digital SLR market, competing against likes of Canon’s Digital Rebel and EOS-20D, Fujifilm’s S3 Pro, Olympus E-1 and EVOLT-E-300, and Nikon D70. What sets it apart from competition is its Anti-shake system, which is designed to reduce blurring effects caused by unsteady grip of camera. The system detects outside movements and produces an inverse motion from CCD, which is set on a movable plane. The 6.1-megapixel SLR uses Li-Ion battery and comes with a battery charger, LCD protection panel, wireless remote control and neck strap. However, you will need to purchase a memory card since this is not included in package. The Maxxum 7D supports both RAW and RAW+JPEG modes and comes with a 25-inch LCD display with 207,000 pixels. The camera is sturdy and firm to grip with its rubberized grip. Minolta is introducing two new lenses specifically to complement Maxxum 7D’s Anti-shake feature, which does not work well with some macro lenses. Other optional accessories available for this SLR are flashes, AC adapter, remote cable releases, focusing screens and angled viewfinder. It has loads of features that enthusiasts would ask for in a D-SLR. Photographers would be excited by numerous mechanical controls this gadget offers.
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