Britney Spears Branding Written by Sopan Greene, M.A., www.NetMarketingMastery.com
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study biggest successes to follow in their footsteps.We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand? Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there. The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, books for "Dummies." You don't have to be a celebrity or an acclaimed author to cash in, but we can definitely learn from them. Here are some examples: Britney Spears makes money on CD's, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials and other endorsements. Paul Newman makes money on movies, and makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and sweatshirts. Mark Victor Hansen and Jack Canfield (The "Chicken Soup For The (fill in a lucrative target market here) Soul" authors make money on a series of books and tapes so large and profitable that they have their own book rack at Barnes and Noble stores everywhere. There are over 35 titles and 53 million copies in print in over 32 languages. What if they would have stopped with first title and not bothered to expand money making potential of their brand?
| | Build Your Marketing MuscleWritten by Sopan Greene, M.A., www.NetMarketingMastery.com
During a saxophone lesson other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. I was shocked when I first started doing it, but it works. And it works fast.As I've applied that theory to my business I've seen same rewards. If you have a tight schedule, it's actually better to work on marketing for 15 minutes a day than it is to come up with a block of hours to get a lot done. The reason why is that a habit to make a little time a day to focus on your business keeps ideas flowing and consistently builds your marketing muscle. It's also a lot easier to find 15 minutes every day than it is to find an hour or more. Think about it. In 15 minutes you can send out some articles, work on an article or send some e-mails for ad swaps. All of these activities are building your exposure and your list. Most internet marketers are part timers for at least 6 months to year depending on how much time they spend on their business. If you can go for a half hour or an hour or more a day go for it. But most newbies are struggling to put in 5 hours on weekdays while juggling a full time job and a busy family life.
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