Marketing: Britney Spears Branding

Britney Spears Branding

Written by Sopan Greene

How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study repparttar

biggest successes to follow in their footsteps.

We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?

Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there.

The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, repparttar 121477 books for "Dummies." You don't have to be a celebrity or an acclaimed author to cash in, but we can definitely learn from them.

Here are some examples:

Britney Spears makes money on CD's, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials and other endorsements.

Paul Newman makes money on movies, and makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and sweatshirts.

Mark Victor Hansen and Jack Canfield (The "Chicken Soup For The (fill in a lucrative target market here)'s Soul" authors make money on a series of books and tapes so large and profitable that they have their own book rack at Barnes and Noble stores everywhere. There are over 35 titles and 53 million copies in print in over 32 languages. What if they would have stopped with repparttar 121478 first title and not bothered to expand repparttar 121479 money making potential of their brand?

The Fastest Opt-In List Growing Secret

Written by Sopan Greene

Are you running ads and marketing with tag lines that send people to your website? Then you're missing repparttar

point of internet marketing and losing out on your best money making opportunity.

First a little history. The guys who started internet marketing were all either successful direct marketers or people who learned from successful direct marketers. Direct marketing is marketing through repparttar 121476 mail, catalogs, infomercials, etc.

Ask any direct marketer or any internet marketer who has gotten REAL results what repparttar 121477 most important part of marketing is. They will ALL tell you it's repparttar 121478 list, repparttar 121479 list, repparttar 121480 list. In internet marketing this means YOUR opt-in e-mail list for your ezine or newsletter.

The larger your list grows, repparttar 121481 more targeted customers you have to market to for repparttar 121482 rest of your life. If you're not building a list then you're wasting your time trying to market on repparttar 121483 internet. The BIG PICTURE is more than one sale to one customer.

The ONLY purpose of an EFFECTIVE (money making) website is to capture e-mail addresses of targeted people who are interested in what you are selling. Why? Because most first time visitors to a site DO NOT BUY. Because you want customers for life, not customers for one sale and then bye-bye.

If you want to create good customers you have to earn their business. The only way to earn it is to follow up with them, let them get to know you and give them VALUABLE information for free. People buy from people and businesses they trust and trust can't be created from a one time visit.

You have to brand yourself just like The Gap, Coca-Cola, and Nike. When you buy their products you know what you're going to get. By repparttar 121484 way, how many people do you know who only bought one coke or shopped at repparttar 121485 Gap once and never went back?

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