Bringing the World to Your DoorWritten by Heidi Richards, Ms
Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what it is today, one of most successful, award winning companies in South Florida with more than 7,000 customers who purchase from us on a regular business. To better serve our customers, we took our business to Internet. We still have a brick and mortar storefront, yet everyday we receive more and more customers via Internet. How about you? Do you or did you have a traditional business or professional practice? Is it successful? Unless you were born under star called “LUCKY,” you probably did lots of planning. A business plan, a marketing plan, maybe even a succession plan for what to do with your business when you were through. You may have heard statistics that half of all small businesses fail in their first year and of those, only 25% make it through to five years. According to youngbiz.com it can be even less for e-businesses. Build it and they will come! Not! You can have a terrific site, with lots of bells and whistles and if people don’t know you exist, you never get any visitors, let alone customers. Planning is key to success in business. Amazon.com had a plan, Bill Gates had a plan, eDiets had a plan, and I’ll bet they still do. Once a business launches on net, you will need a marketing plan to be successful. Your biggest challenge will be to find time to plan. However, if you don’t find time now, you will find yourself with plenty of it (time, that is) later on, and no business to speak of. Unlike a business, generally created to get financial backing from investors, Netpreneurs create marketing plans for themselves. Where do you start? First you have to ask yourself these questions. Where do you want to be in 1 year, 5 years, 10 years? How many customers do you want or better yet, how much money do you want to make? Who are your customers? Do you know what they want, need and expect? Can you give it to them? What are your competitors doing? What are you doing that is different? How will you promote your business? Now Create your Website marketing plan. Put it in writing! Not only do you have to plan, you have to write it down! Take a notebook or idea book and write following: your vision, mission strategies, goals and time frame you wish to accomplish these goals. Keep this notebook next to your computer to refer to. It will help you stay focused. What is your vision for your business? Your vision is what you want your web site to accomplish. Write your vision statement in your notebook. The vision statement for my flower shop is to “Make a reasonable profit via Internet by providing a quality product, delivering exceptional service, at a price my customers will pay.”
| | How to Achieve E-commerce Success –You Gotta Plan!Written by Heidi Richards, MS
Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what it is today, one of most successful, award winning companies in South Florida with more than 7,000 customers who purchase from us on a regular business. To better serve our customers, we took our business to Internet. We still have a brick and mortar storefront, yet everyday we receive more and more customers via Internet. How about you? Do you or did you have a traditional business or professional practice? Is it successful? Unless you were born under star called “LUCKY,” you probably did lots of planning. A business plan, a marketing plan, maybe even a succession plan for what to do with your business when you were through. You may have heard statistics that half of all small businesses fail in their first year and of those, only 25% make it through to five years. According to youngbiz.com it can be even less for e-businesses. Build it and they will come! Not! You can have a terrific site, with lots of bells and whistles and if people don’t know you exist, you never get any visitors, let alone customers. Planning is key to success in business. Amazon.com had a plan, Bill Gates had a plan, eDiets had a plan, and I’ll bet they still do. Once a business launches on net, you will need a marketing plan to be successful. Your biggest challenge will be to find time to plan. However, if you don’t find time now, you will find yourself with plenty of it (time, that is) later on, and no business to speak of. Unlike a business, generally created to get financial backing from investors, Netpreneurs create marketing plans for themselves. Where do you start? First you have to ask yourself these questions. Where do you want to be in 1 year, 5 years, 10 years? How many customers do you want or better yet, how much money do you want to make? Who are your customers? Do you know what they want, need and expect? Can you give it to them? What are your competitors doing? What are you doing that is different? How will you promote your business? Now Create your Website marketing plan. Put it in writing! Not only do you have to plan, you have to write it down! Take a notebook or idea book and write following: your vision, mission strategies, goals and time frame you wish to accomplish these goals. Keep this notebook next to your computer to refer to. It will help you stay focused. What is your vision for your business? Your vision is what you want your web site to accomplish. Write your vision statement in your notebook. The vision statement for my flower shop is to “Make a reasonable profit via Internet by providing a quality product, delivering exceptional service, at a price my customers will pay.”
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