Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly

Written by Judy Cullins

80% of your Web site is Maintenance!

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches, and I can be more proactive by checking my site each week.

If your visitors get a link that doesn't work, see incomplete instructions, or read your dull instead of passionate copy, they will leave your site immediately, and not bookmark it.

Before you invite folks to see your masterpiece you need to check and correct all parts of your site, and especiallyrepparttar home page.

TEST YOUR HEADLINES. You have four seconds to get your visitor's attention. Test your title or opening sentence of copy. This one item alone can make a huge difference inrepparttar 131897 responses you receive.

Instead ofrepparttar 131898 wasted words "welcome," put a benefit with a link to either a benefit story or sales letter about your product orrepparttar 131899 product itself.

When I placed "Quadruple your Web Sales in Just Four Months" with a "click here" to my sales copy following it, my Web sales increased ten times from my original home page, and this in only four months time.

People learned about my eBooks and Teleclasses on Write Your eBook or Other Short Book--Fast!, Ten Non-Techie Ways to Market Your Book Online, and Quadruple Online Sales in Four Months with Free Articles. In 2002, after being Online eight months, Web sales are consistently over $3000 each month.

If your headline doesn't say benefits,repparttar 131900 game is over.

TEST YOUR OFFERS. People perceive more value when you add an incentive to buy. Give them a bonus FREE report or a tips list withrepparttar 131901 order. It takes little time and effort to create, but it increases sales thirty-fold.

Each month, I motivate my visitors with "Discounts ofrepparttar 131902 Month" available as a navigation bar on home page. In each discount I include testimonials and benefits, And perhaps a bundling of several books or teleclasses For a deep discount--often half price.

1. Testimonials. They lend credibility to you. When people see that other well-known leaders like your products or services, they are more likely to buy. It's relatively easy to get these too.

Here's a few that worked:

- "Save yourself from headaches, disappointments, and money downrepparttar 131903 drain. Read Write Your eBook or Other Short Book- Fast! before you write another word. The author puts you onrepparttar 131904 fastest track to publishing success."

- "Wow! My sales letter worked! Thank you, thank you, thank you for presenting your 3-session teleclass "Create Your Homepage With Marketing Pizzazz." You helped me focus on who my target market really is--a major accomplishment. Knowingrepparttar 131905 difference between benefits and features helped me produce a sales letter that got me a salerepparttar 131906 next day I put it up on my site."

- "In just one coaching session I learned how to strengthen my article's language, got a perfect acronym for my coaching business, learnedrepparttar 131907 difference between benefits and features, got a new bio/benefits statement to use for networking, and most of allrepparttar 131908 "bigger picture" to see a series of products and services to sell--definitely worth her fees."

2. Benefit statements. Test your copy by emailing several groups in your address book with several choices. Call it a Survey. Ask them, which benefits makes their heart skip a beat? Enough to take out their credit card and buy. Emphasize different benefits. Try out different headlines, phrases, power words or metaphors. Appeal to different senses like smell, touch, emotions or visual. Remember most people are visual and kinesthetic.

Here are a few ideas:

For a book one client submitted these benefits: -Clean uprepparttar 131909 places of your life where you're out of integrity -Create more time, energy, and passion in your life -Uncover your deepest values and honor them.

Language - Who Can Read Your Web Site?

Written by Grant McNamara

We assume that people looking at our web site can readrepparttar words. But can they? If they can't read what is

presented, they certainly won't buy. Tens of millions of people userepparttar 131895 Internet to buy products and services

everyday, but they wont buy from you. Why not? Because they can't read English.

English isrepparttar 131896 first language in only a small number of countries, and many people have English as a second

language. But consider for a momentrepparttar 131897 hundreds of millions of people that can't read English. Who do

they buy from? Well it won't be from you.

No doubt you've seen sites which allowrepparttar 131898 user to select from a list of language options. Perhaps it's an

option for your site. It is a relatively simple and inexpensive option to present your web site in multiple


By giving your audience a choice you are improving your service. Everyone prefers to deal with

organisations that understand and meet their needs. Fundamental to quality service isrepparttar 131899 ability to

communicate. And you are widening your potential market by millions and millions and millions. The

benefits of allowing foreign language readersrepparttar 131900 ability to view your site are astounding. Andrepparttar 131901 cost of

makingrepparttar 131902 site available in multiple languages is probably far lower than you think.

There are many firms specializing in language translation services. They take your English based text and

graphics and translate them into Spanish or German or Chinese or whatever languages you think best. And

they can dorepparttar 131903 same with your newsletters, your e-books, and yes, even software products.

We provide translations of web sites. And for most jobs, clients are surprised at how cost effectiverepparttar 131904

service is. They kick themselves for not doing it earlier. Especially oncerepparttar 131905 orders start to roll in from their

new markets. All that extra revenue, and so little effort.

Most web sites are somewhere between 500 and 1,500 words. The cost of translating such a small amount

of text is small, andrepparttar 131906 effort needed to amendrepparttar 131907 web site quite modest.

But a word of warning! Only human translators can accurately provide a precise translation of a specific

language. If you want a perfect translation, only a real person can assure you of getting one. Human

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