Getting people to join your company can be hard work. Whether you are looking to hire staff or to build a downline for your network marketing business, attracting right people is key to your success.
Obviously you want productive go-getters who are going to make a contribution to bottom line, not just warm bodies to clog your cycles and waste your time. But how do you find right people?
Take a cue from marketing folks. Become a magnet for interested, qualified "prospects" who eagerly want to become a part of your team. Use an established technique that draws new customers as a model for attracting downline participants and employees to your company.
What is this technique? It’s called “article marketing” and it is one of most effective methods of catching attention of large groups of people. It works like this: You write a simple article that is interesting to kind of people you want to attract. They could be salespeople, independent business owners, MLM participants – whoever you think would make perfect addition to your team.
You don’t have to write "The Great American Novel". All you need is about 500 words on topic of your choice. Then submit that article all over web to ezine publishers, newsletter editors and content laden websites. When they publish your article (and they almost always do) your perfect candidates read your words, and see you as an expert in subject (after all, you’re a published author!) and they click on a link to your website that you conveniently provided at end of article. Viola! You have tons of interested, qualified people you can add to your downline.
Keep in mind, that your article remains out there for people to find for weeks, months, even years. As new people happen across your article, they click link and visit your site. You have a perpetual recruiting machine, drawing tons of pre-qualified, interested potential recruits to your site. This is better than advertising, and far less expensive.
The process works. The problem is that you have to go through effort of submitting your articles to enough sites that you really make a splash. Most business owners submit their articles to 9 or 10 places before getting burned out on tedious submission process. I can’t think of anything more dull than sheer drudgery of article submission.
Fortunately, you can avoid that drudgery, get your articles to more editors, get them there faster - which gets you recruits sooner - by taking advantage of one of following three methods:
1) Hire a Virtual Assistant to do work for you. Cost $400.00 2) Buy and install article submission software. Cost: $69.00 3) Use a free web service. Cost: $0
Here are good and bad points of each one.
Hire a Virtual Assistant to do work for you: Cost $400.00 (http://www.articlesthatsell.com/ArticleSubmissionFAQ.pdf) I think Virtual Assistants are terrific. Typing, proofreading, sending invoices - they do clerical work for an hourly fee. This particular Virtual Assistant specializes in being your "publication coordinator". She does everything by hand, submitting your articles one by one to various places around net. She’ll also do light proofreading of your article.