Getting people to join your company can be hard work. Whether you are looking to hire staff or to build a downline for your network marketing business, attracting
right people is key to your success.Obviously you want productive go-getters who are going to make a contribution to
bottom line, not just warm bodies to clog your cycles and waste your time. But how do you find
right people?
Take a cue from
marketing folks. Become a magnet for interested, qualified "prospects" who eagerly want to become a part of your team. Use an established technique that draws new customers as a model for attracting downline participants and employees to your company.
What is this technique? It’s called “article marketing” and it is one of
most effective methods of catching
attention of large groups of people. It works like this: You write a simple article that is interesting to
kind of people you want to attract. They could be salespeople, independent business owners, MLM participants – whoever you think would make
perfect addition to your team.
You don’t have to write "The Great American Novel". All you need is about 500 words on
topic of your choice. Then submit that article all over
web to ezine publishers, newsletter editors and content laden websites. When they publish your article (and they almost always do) your perfect candidates read your words, and see you as an expert in
subject (after all, you’re a published author!) and they click on a link to your website that you conveniently provided at
end of
article. Viola! You have tons of interested, qualified people you can add to your downline.
Keep in mind, that your article remains out there for people to find for weeks, months, even years. As new people happen across your article, they click
link and visit your site. You have a perpetual recruiting machine, drawing tons of pre-qualified, interested potential recruits to your site. This is better than advertising, and far less expensive.
The process works. The problem is that you have to go through
effort of submitting your articles to enough sites that you really make a splash. Most business owners submit their articles to 9 or 10 places before getting burned out on
tedious submission process. I can’t think of anything more dull than
sheer drudgery of article submission.
Fortunately, you can avoid that drudgery, get your articles to more editors, get them there faster - which gets you recruits sooner - by taking advantage of one of
following three methods:
1) Hire a Virtual Assistant to do
work for you. Cost $400.00 2) Buy and install article submission software. Cost: $69.00 3) Use a free web service. Cost: $0
Here are
good and bad points of each one.
Hire a Virtual Assistant to do
work for you: Cost $400.00 (http://www.articlesthatsell.com/ArticleSubmissionFAQ.pdf) I think Virtual Assistants are terrific. Typing, proofreading, sending invoices - they do clerical work for an hourly fee. This particular Virtual Assistant specializes in being your "publication coordinator". She does everything by hand, submitting your articles one by one to various places around
net. She’ll also do light proofreading of your article.