In beginning, email was an effective tool for getting our ezines out and our marketing messages to our readers. The truth is, email is no longer a viable alternative. In all likelihood it may not recover unless some serious changes are made to technical protocol of how email can be created.
In meantime, your business has been suffering in a big way. And if you continue to rely on email, you may find yourself out of business.
Publishers today have become extremely frustrated with email as their method of delivery and for good reason. Do any of these sound familiar to you?
- ISPs cancelling your service without explanation - risk of being placed on a ban list - creating a special issue for email to avoid tripping filters - re-creating issue for your website archives - mundane and mind-numbing list maintenance tasks - processing unsubscribes - processing bouncebacks - dealing with unwarranted spam complaints - should you use opt-in or double opt-in - trying to find email addresses that don't exist
If that's not bad enough, how many of you send out a note a day or two after you've sent your ezine to say 'If you didn't receive latest issue, it was probably caught in filters'?
What a colossal waste of valuable time. You should be taking advantage of some of emerging technologies that are available today. A large number of publishers have gone to a weblog format for presenting their information and while a step in right direction, there is still a big gap in their use. They still use email to notify you about new content.
Quikonnex is best one I've come across so far simply because it offers so much to both publisher and subscriber. And you don't require a 'techie degree' to use it.
It's a complete direct-to-desktop publishing service that offers media-rich content management in your choice of text, html, audio and/or video as well as two way communication with your readers and fellow members. It's most user-friendly content management and communication system you'll find today. It's easier to use than email and more interactive than a website. Best of all, no programming is required.