1. Use autoresponders to publish and promote your ezine.
Autoresponders with a broadcast feature are a low cost way to begin publishing your own mailing lists including your own text based, HTML or web based ezine that increases your sales.
Your autoresponders can also be used to successfully promote your ezine by delivering sample issues of your ezine to your visitors, or you could use your autoresponders to create an archive of all your past issues.
In addition your autoresponders can be used to effectively get more subscribers to your publication by delivering a bonus for subscribing to your publication such as an email course or multipart report.
2. Swap ads with other ezine publishers.
Swapping ads can be time consuming to set up but can prove to be well worth effort as you will be able to get very targeted promotion of your ezine at no cost to you.
To get best results from your ad swaps try to swap ads for at least 3 issues in a row as repetition will increase number of subscribers you get.
Also track your ad swaps so that you will be able to tell exactly which ezines give you best response and which ad copy gives you best results.
3. Swap "thank you" page ads with other ezine publishers.
Use page your subscribers are taken to after subscribing to your ezine to advertise other ezines in exchange for those ezines doing same for you.
This can provide you with profitable ongoing promotion of your ezine for as long as other ezines continue to be published.
When picking ezines to swap with, select ezines that offer related, complimentary content but not ezines that compete directly with you.
4. Swap welcome message ads with other ezine publishers.
This works much in same way as swapping "thank you" page ads. The main difference is that not everyone that subscribes to your ezine will read your welcome email.
However, this type of swap is much easier to set up with other ezine publishers than a "thank you" page swap and will still provide you with good, long term promotion of your ezine.
5. Swap recommendations with other ezine publishers.
Swapping recommendations with another ezine publisher who has trust and respect of her subscribers can be very effective in increasing your subscriptions.
Keeping this in mind, be careful when choosing ezines to recommend. Make sure they are ezines that you can honestly vouch for because recommending an ezine that isn't up to par can cost you trust of your subscribers.