Branding vs. Direct Response in Small Business Marketing and Advertising

Written by Joel Walsh

Branding vs. Direct Response in Small Business Marketing and Advertising

by Joel Walsh

Think your small business's advertising and marketing need to build your brand? Have you considered these important reasons why you should get some direct responses to payrepparttar 138871 bills before dedicating resources to branding?

Too often, small business advertising and marketing campaigns prioritize branding atrepparttar 138872 expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.

Focused Content Still "King" Online

Written by Jim Edwards

Ever notice how some websites grab your attention and hold if for hours, even torepparttar point where you must consciously drag yourself away fromrepparttar 138790 monitor?

In an age when websites truly rate a "dime a dozen," discovering a really great website feels more like finding a $10 bill onrepparttar 138791 sidewalk than merely surfingrepparttar 138792 Internet.

Whether their creators did it on purpose or not, virtually all successful websites sharerepparttar 138793 following characteristics:

First, every good website focuses on a specific, narrow, "niche" audience.

Imaginerepparttar 138794 difference between a light bulb and a laser beam.

Both provide light, butrepparttar 138795 laser focuses its light with pinpoint precision, whilerepparttar 138796 light bulb diffuses its light in every direction.

In other words, successful websites don't try to sell cooking supplies to people interested inrepparttar 138797 latest fishing or hunting equipment.

They specifically provide content on exact topics of interest to their target audience, instead of trying to offer all things to all people.

Second, withrepparttar 138798 exception of personal, family, or hobby websites, every website operates withrepparttar 138799 ultimate purpose of turning a profit.

Unfortunately many websites make this their only purpose and, thus, fail miserably in their attempts to succeed online.

We saw how blatantly greedy, self-centered websites failed inrepparttar 138800 "dot-bomb" era... and it got ugly.

Onrepparttar 138801 other hand, successful websites make money as a result of providing products, services, and information of obvious value for their targeted visitors.

They win by puttingrepparttar 138802 needs and desires ofrepparttar 138803 visitors first and get rewarded inrepparttar 138804 process.

Next, virtually every good website shares something in common with successful newspapers and magazines: great headlines!

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