Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?

Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!

And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.

We spend mega bucks on name brand products just because we've been inundated with their marketing campaign messages.

Don't believe me? Try this! Quick, who said "Have It Your Way"; "Soup and Sandwich, Soup and Sandwich"; "Oh, I wish I was an ____ ____ ____, that is what I truly want to Be…". Point made!

People support businesses and products that they are comfortably familiar with, even when familiarity is solely based on marketing campaigns, while avoiding unknowns.

The same is true for homeowners wanting to list properties for sale with real estate agents. Unless there's a compelling reason to do so they're not going to list their property with a rookie agent, or worst yet somebody who's been in business for years, but who hasn’t really been in business. Know what I mean?

Now, we may not like it but we do understand it. Still, it's difficult for newly licensed and even some veteran real estate agents to make a living selling real estate because of it.

So how does this impact you? It doesn't if you have thousands of dollars and can afford a couple of years to get beyond it.

But if you're relatively new to profession and have limited resources you just might have a problem.

Numerous bloggers these days are looking to earn extra cash through google adsense ads that they post at their sites. Actually spreading of pay-per-click ads by leading search engines in recent times to smaller sites and blogs has had a major impact on net. Firstly it has helped to improve on quality of content on sites as webmasters pay much closer attention to their content so as to attract right kind of high value google adsense ads that will earn them more revenue.

Still one needs to know how to maximize on their google ads revenue. There are a number of things that you will need to do regularly to ensure that you keep earning a good regular income from google.

Check value of keywords before posting new content

It is not too difficult to insert most keywords in your area of specialization into your article while leaving your article attractive and useful to readers. You may require services of a writer, but this should not be a problem as online writers are very affordable.

Do not spend money buying a list of valuable keywords, this information is available for free online. What’s more in your initial experimental stage with keywords buying a list will not be a prudent thing to do. One of reason is that there is no guarantee that your using certain keywords will automatically and quickly attract desired high value click ads. There is no certainty in these things. However by consistently using high value keywords you will ultimately enjoy a much higher income than somebody who does not.

here is a useful link for checking keyword values. It is an overture tool but will also give you a very good idea of what their competitors Google charge for same keywords.