Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.
1. Research keywords - Before you start to build your web site you should research your keywords or your site may get hurt in short term. Use keyword research tool, use Overture to research most popular keywords that are related to your site. Overture will show you how much traffic each keyword has got in past 30 days.
2. Create a list of about 50 to 100 keywords that you can include within your web pages. After having completed above research, you should have found keywords that were searched on most frequently, but few competing sites.
3. Write a paragraph of at least 250, but better with 500 words of text for top of each web page. Put your keywords within this text, but be careful because you could repeat your keywords to much and make sure paragraph makes sense with all those keywords, remember visitors are more important then search engines.
4. Optimize meta tags - Meta tags have lost there touch with most search engines, but they still help! The most important meta tags are keyword and description meta tags. Include your keywords within each of these meta tags. Your keyword meta tag should include most frequently used keywords contained within your web page, but keep it short to about 10 to 15.