Branded Email: The Next Generation of Email

Written by Jason DeVelvis

Forrepparttar past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color…)

That leaves this question: Why hasn’t everyday email communication donerepparttar 146165 same? Think about it this way – your company probably spends quite a bit of money on building brand image. Billboards, newspaper ads, radio ads, jingles, TV commercials, logo creation, business cards, corporate letterhead, and websites are just a few ofrepparttar 146166 places that corporate marketing dollars might be spent. Why leave out one ofrepparttar 146167 most used (if notrepparttar 146168 most used) form of communication that you have?

Everybody Wants to Brand Their Email

Branded email can be classy enough for more conservative companies (legal, banks, medical, etc) and showy enough for businesses to highlight products or services that have to have that graphical edge. Most companies can develop a template (or set of templates) that’s geared toward how you want to use them. The ability to choose from more than one template is also a nice feature to have, so you can varyrepparttar 146169 emails you send based on purpose.

Me and Branded Email Down Byrepparttar 146170 Schoolyard

When you’re considering a branded email system, do your homework. And ifrepparttar 146171 company has a free trial, take it. You don’t want to purchase something and end up hating it. Keep in mind, however, that most companies, however, won’t develop a custom design for you to use during your free trail, so you won’t getrepparttar 146172 full experience until after your purchase. But while you’re researching, here are some things to look for:

  • Spam Filters – See what they say about spam filters. A good system can get past most spam filters (withrepparttar 146173 exception of extremely strict filters). If you’re testingrepparttar 146174 system, can you send an email to yourself? (If you test lots of systems and none of them get past your filter, consider getting a better one, or making yours less strict)
  • Email size – Ifrepparttar 146175 system embeds or attachesrepparttar 146176 images torepparttar 146177 email, stay far, far away from it. You don’t want all of your emails going out at 300-1000k in size. That would be a long download even on a broadband connection. The typical plain text email is 5-10k; your emails shouldn’t go over 100k, and even that is pushing it. – Do note that Outlook, by default, will embed any image in an email when you click send. You have to turn this off throughrepparttar 146178 Tools > Options > Mail Format > Internet Format > HTML Options checkbox (MS Outlook 2002 and 2003)
  • Usability – Make surerepparttar 146179 product is easy to use. The last thing you want to do is waste precious time trying to use a bad product while sending your email. You should be able to set your account up, and send emails like normal.
  • Functionality – If your email contains links to specific pages or areas in your website, you can send traffic directly to your catalog, your affiliate/reseller site, your online video, anywhere you want them to go. This is a much better opportunity than “Hey, go check out my site at!” Asrepparttar 146180 old adage goes, onrepparttar 146181 Internet you’re always 1 click away from losing a customer.
  • Dynamic Capabilities – Be sure you can easily change your contact information, picture (ifrepparttar 146182 system allows you to upload one) and any other sensitive information on your template.
  • Control – Do you have control overrepparttar 146183 aspects ofrepparttar 146184 design, or canrepparttar 146185 user changerepparttar 146186 design at will? Brand control and consistency is a big deal in any business.
  • Security – Doesrepparttar 146187 system require you to send your email through a different server or to a different email address? This is a security risk whether they say so or not, as your emails are all being routed through a third party server. A good system will work without requiring you send your email through a third party.

The Difference Between General Marketing and Direct Marketing

Written by Dave Felts

General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness ofrepparttar company andrepparttar 146066 services or products that company offers. A Budweiser commercial withrepparttar 146067 stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing.

Direct Marketing is marketing undertaken withrepparttar 146068 intent of provoking a response, that response usually being to call in and order, or go torepparttar 146069 web site and order, or to sign up for something.

Late night infomercials are Direct Marketing. They fall intorepparttar 146070 genre of advertising referred to as DRTV - Direct Response Television. These commerical usually promote a product and present an phone number to call. That phone number is a special number used for that particular commercial for that particular television station for that particular time slot. By tracking responses through that phone number,repparttar 146071 advertiser can determine ifrepparttar 146072 ad was effective.

Most online marketing is direct response. Emails are sent withrepparttar 146073 message Click here and buy now! Banners are designed to enticerepparttar 146074 web surfer to click through and viewrepparttar 146075 offer. Almost all Pay Per Click advertising is Direct Response. Asrepparttar 146076 advertiser, you are respondig to a specifc query byrepparttar 146077 searcher, returning a marketing message with intent of initiating a click through to your web site.

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