Brand awareness campaigns increase preference for your productsWritten by RICHARD C. CURRY
Brand awareness campaigns are designed well before point of sale. Many companies rely on complex distribution models to move products. However, when that doesn’t work, promotional products and motivational programs are frequently implemented to help drive sales and keep sales force focused. Products such as Jackets, Sweaters, caps and sweatshirts imprinted with brand are used to keep dealer sales force pumped up.
For example, if you manufacture John Deere tractors, your dealers are all over world and often salespeople may even sell more than one brand of tractor. In this case, you are competing for attention at end of chain ... dealer salesperson. To gain their attention in selling your product, you will want to put together a strong motivational programs to incant them to sell your products. Incentive gifts are very popular in motivating salespeople.
Corporate Apparel Bolsters Employee Morale and Builds Company ImageWritten by RICHARD C. CURRY
Corporate apparel programs are a creative way for companies to create a polished, professional image while giving employees a boost in morale. Employees look and feel more professional and take pride when wearing apparel with company logo. Shirts, hats, jackets, and even bags with your company's name can help build corporate identity as well as feelings of goodwill amongst employees. According to Promotional Products Association International, corporate apparel such as golf shirts, t-shirts, caps, and jackets make up largest segment (29.5%) of promotional product sales. That figure reflects a 7.3% increase over sale of apparel items ten years prior. The increase in popularity of corporate apparel is a testament to how strongly it impacts look and feel of your business and your staff. Every organization relies on its corporate identity as a way to project a strong image to public. To support that effort, customized corporate apparel can work as part of an advertising campaign to build a recognizable brand. When worn by employees, apparel can serve as a teambuilding tool at sales meetings, a promotional tool at trade shows, or an employee uniform in a retail setting.