Brand awareness campaigns increase preference for your productsWritten by withgratitude team
Brand awareness campaigns are designed well before point of sale. Many companies rely on complex distribution models to move products. However, when that doesn’t work, promotional products and motivational programs are frequently implemented to help drive sales and keep sales force focused. Products such as Jackets, Sweaters, caps and sweatshirts imprinted with brand are used to keep dealer sales force pumped up. For example, if you manufacture John Deere tractors, your dealers are all over world and often salespeople may even sell more than one brand of tractor. In this case, you are competing for attention at end of chain ... dealer salesperson. To gain their attention in selling your product, you will want to put together a strong motivational programs to incant them to sell your products. Incentive gifts are very popular in motivating salespeople.
| | Small Manufacturers Leasing E-Z-MRP Leading Manufacturing SoftwareWritten by Rocky Smolin
E-Z-MRP, leading manufacturing software system for small manufacturers, announced effective April 15th, there will be a new pricing and product structure. According to Rocky Smolin, founder of Beach Access Software, makers of E-Z-MRP, “We see a distinction between those small manufacturers with less than five hundred parts in material resource planning, and those with a need for unlimited part numbers.”Smolin noted that some manufacturers will start with under 500 parts version of E-Z-MRP, priced at $2995, and grow into new unlimited version, priced at $9800. Beach Access Software credits $2995 for customers who later choose to upgrade. Other small manufacturers who presently have more than five hundred part will start right away with E-Z-MRP Unlimited version. To accommodate new pricing structure E-Z-MRP offers a Leasing program that ensure a rapid Return-on-Investment. • Lease E-Z-MRP with two full years of support for just $169.96 per month. • Lease E-Z-MRP Unlimited with two full years of support for just $495.00 per month. For more information visit company’s web site: http://www.e-z-mrp.com, or call 858-259-4334. Small manufacturers with more than one hundred parts can no longer manage manufacturing process on an Excel spreadsheet. Since more than 84% of all manufacturers have less than fifty employees, there is a remarkable opportunity for cost-effective manufacturing systems like E-Z-MRP. Despite extensive media coverage regarding ERP (Enterprise Resource Planning), in most cases these small manufacturers do not require all functionality offered, nor can many afford price point.
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