Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for MarketersWritten by Louis Victor
In world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.Most people see cinema advertising as little slide that is shown right before movie starts, but it’s much more than that. Cinema advertising does offer slide advertising, but it also offers something that is called rolling stock that is similar to a television commercial. Some theatres offer dynamic digital advertising opportunities in place of slide advertising while others offer advertising opportunities on large LCD screens in theatre lobbies. They offer advertisers an opportunity to present their message to a captive and receptive audience in a family oriented environment. Hollywood spends billions of dollars each year promoting their movies and these massive marketing campaigns lure hundreds of millions of people to movie theatres every year. It’s an audience of brand conscious teens, tweens and young adults with high disposable income and active lifestyles that makes this medium very attractive to a marketer. Some toy manufacturers and beverage companies are aware of this and have taken full advantage of opportunity. Other industries have followed suit, as they are starting to adhere to title of this article, “Brand Young and You Brand for Life”.
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