Many people in business on Internet try to market only one product. If demand for that product is weak or if demand dries up, they are virtually out of business. Smart entrepreneurs however diversify their offerings, and if demand is slow for one product or service, others usually pick up slack.

If you have a web site, and if you are trying to do business on Internet, this is a must. You can feature your diverse offerings there. Strategically placed ads should point people to your web site, and if you have diversification, an added advantage is that your advertising is doing double duty.

People may be attracted to your site by an ad for one product or service. When they get there they will see your other offerings, and might purchase one of them, which may not be what attracted them there in first place.

But here is real thing that everyone who has a web site must realize. You seldom make a sale on first visit someone makes, and there must be a reason for them to come back. There are a number of ways to get repeat visitors. Contests have always been a big draw, and this can take several forms. Most people can't afford to give away "high ticket" items on a regular basis, but there are a number of low cost alternatives. Informational products are always a good bet.

Sticky Web Sites are a hot button these days. So what is a "sticky" web site. I guess an acceptable definition is one that gets people to "stick around" because there is good content there. There are no real criteria for good content as that depends on focus of your site. The bottom line is that if people like what they see they will return.