Brand Lo-o-o-o-o-ve...?

Written by John Jordan


So... how have you been building your brand lately?

Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"

It may sound obvious, but increase Brand Love by branding better.

Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become customers), current customers (some people call them clients), and employees (yup, they need to be sold on you, too).

“Huh? I’ve heard of brand awareness, and brand attractiveness I understand, but affection? Brand Love? Is this guy smoking banana peels?”

OK, I admit, that term may be hard to take-- at first. But, haven’t you expressed to someone that you love something? “I love that soda.” “I love their pizza.” “I love that store.”

See? You’ve been enamored with a brand before. And there’s a very good chance you still are. So are other people.

Why would you say you “love” soda, pizza, or a store? Because an important nerve of yours has been hit. Some might call it “the Sweet Spot.” And it may not be all that obvious what that Sweet Spot is.

A soda tastes best to you over all others by iteself. Or it may go better with certain types of food you enjoy. Perhaps your favorite pizza place makesrepparttar best tasting pizza. Maybe you enjoyrepparttar 120048 surroundings and atmosphere as much asrepparttar 120049 food.

When you think about your favorite shop, maybe you think they always have just what you really want. Maybe you get treated like royalty. Or you feel good you can afford what they have, or because you can get a lot without spending much.

How To Make Time For Your Home Business!

Written by James Winston


Almost everyone needs or wants more money coming in, and with this desire most would like to start some sort of extra income-producing project. The trouble is, not many of these people seem able to fit "a second job" into their time schedules.

It's true that most people are busy, but extra time for some sort of home-based extra income-producing project can almost always be found. It may mean giving up or changing a few of your favorite pastimes - such as having a couple of beers withrepparttar guys or watching TV - but if you score big with your extra income project, you will have allrepparttar 120047 time you want for doing whatever you want to do.

The first thing to do is to sit down with pencil and paper and list your daily schedule. What time do you wake up? Then step-by-step, list everything you do each day. Most people will find that they have about three hours each day that can be utilized in a more constructive or efficient manner. As we've noted above, you may have to give uprepparttar 120048 time you waste in your local pub or a few television programs you watch, but it will be worth it inrepparttar 120049 long run.

Efficient time management boils down to planning what you're going to do, and then doing it without backtracking. Start by making a list ofrepparttar 120050 things you want to do tomorrow, each evening before you go to bed. Schedule your trips torepparttar 120051 store or

wherever to coincide withrepparttar 120052 other things you have to do, and with your trips to or from work. Organize your trips to take care of as many things as possible while you're out ofrepparttar 120053 house. Take stock ofrepparttar 120054 time you spend standing around shootingrepparttar 120055 breeze - especiallyrepparttar 120056 time you spend onrepparttar 120057 telephone - and eliminate all that isn't necessary.

Whatever chores you have to do at home, set aside a specific time to do them, and a specific amount of time to devote to them. For instance, just one hour a day devoted to yard work would probably make your propertyrepparttar 120058 envy of all your neighbors. Don't try to do a week's work in one big flurry. Whether it's painting your house, fixing leaky faucets, or mowing your lawn and trimming your shrubs, do a part of it, or one particular job each day, and you'll be amazed at your progress.

Take care of all your mailrepparttar 120059 day you receive it. Don't let those bills and letters pile up on you. If you're unable to pay a bill immediately, file it in a special place that's visible, and note onrepparttar 120060 enveloperepparttar 120061 date you intend to pay it. Answer your lettersrepparttar 120062 same day you get them.

The important thing is to think of time as your most valuable asset, because it is. So organize! Decide what you have to do, and what you want to do. From there, it's just a matter of arranging priorities.

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