Brainstorming Secrets

Written by Steve Gillman


Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is usingrepparttar power of many minds, and ideas should flow freely and trigger other ideas. How do you make that happen?

The Key To Good Brainstorming

You have to have a good leader to have good brainstorming. The leader isn't there to impose his will, though, but to stoprepparttar 144789 imposition of anyones will. His role is to stop criticisms, arguments, and even strong opinions, at least inrepparttar 144790 first part ofrepparttar 144791 session.

A brainstorming session needs to be spontaneous, open and uncritical. "Bad" or "silly" ideas can lead to helpful ones, so suggestions have to be left un-judged at first. To brainstorm effectively, you can't stiflerepparttar 144792 creative process. The leaders job, then, is to make everyone feel free to suggest any ideas.

An Example Of Good Brainstorming

The scenario: your business needs to cut delivery costs. The group throws out ideas and thoughts. "Let's not deliver," someone suggests, and when another starts to criticize, you remind him ofrepparttar 144793 rules. "Negotiate lower rates," somebody says, "Or just find a company with lower rates," another adds. Ideas like reducing package weight and charging customers more are suggested, and lead to other ideas.

Story Telling With a Purpose

Written by Robert F. Abbott


For a brief time, I tried to sell life insurance. And,repparttar operative word was 'tried' I can assure you. Although I thought I did a good job onrepparttar 144449 presentations and scripts provided by trainers, I did not make a single sale.

Onrepparttar 144450 other hand,repparttar 144451 veteran who trained me didnít spend much time with presentations or scripts. He simply told stories about clients who spared their loved ones great pain by getting proper coverage. Just as importantly, he talked aboutrepparttar 144452 troubles suffered by people who did not have coverage. And, he sold a lot.

Which takes us torepparttar 144453 subject of purpose-driven story telling. I've bumped up againstrepparttar 144454 idea of it as a strategic communication skill several times recently, so maybe it's time to discuss it here.

For starters, let's distinguish between stories by talkers who believerepparttar 144455 world wants to know what they think about everything underrepparttar 144456 sun, and stories told withrepparttar 144457 express purpose of advancing an objective. Let's callrepparttar 144458 latter 'strategic stories' (and you know what we callrepparttar 144459 other kind).

You can use strategic stories to help your cause or project by figuring out, in advance, what you'll say and why you'll say it. In other words, before you make your speech or presentation, identifyrepparttar 144460 stories you'll use, and know why you'll use them.

Leaders frequently use stories to add emotion to their communication. Adding emotion allows listeners to buy in with their hearts, as well as accept with their minds. One specific type of emotional charging evokes shared values or memories. For example, "I know you'll keep providing great customer service because you all did such a great job whenrepparttar 144461 product recall was announced. Do you remember howrepparttar 144462 calls started coming in right afterrepparttar 144463 first announcement?"

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